Good Website Management Gets Good ROI
When a website is managed properly it keeps operating effectively and it attracts new visitors on a regular basis. Search engines penalize sites that are not operating effectively. And websites with out of date content will turn the visitors away. These errors cost the site future traffic because the visitors decide not to return. Proper management of your website insures that you don’t run into these problems and increases the return you will get on the investment you put into your small business website management.
Keep Your Company’s Website Operating Effectively
Websites that are neglected often suffer in performance. Links to outside websites can disappear. Visitors that click on a broken link are taken to a page that doesn’t exist. This is frustrating and reduces their desire to return to the site. When the search engines see a link like this going no where, they penalize the site and it’s rankings will go down.
You need to monitor your site on a regular basis. Websites that are not monitored can run into server problems. The site could be down and the owner of the site will not find out until many visitors have had problems with it. This will cost you clients, it shows neglect on the part of the company and it can be very embarrassing. It can also totally remove you from the search engines.
Keep The Website’s Content Up-To-Date
You’ve probably heard the phrase “Content Is King” many times. This is especially true with your website. Content needs to be easy to comprehend. Graphics need to be easy to understand. Text, for most businesses, needs to be written with simple and short phrases. MBA professors say it should be written at a tenth grade level. This appeals to a large audience.
Text that is out-of-date can be a big killer for your website. When a site visitor sees content referring to a two year old event like it happened yesterday, then the visitor see’s laziness on the part of the business. And the business will loose credibility. The search engines can also pick up on out-of-date content. When they do it hurts the website’s rankings.
Monitor The Website’s Performance
Web analytics Is a key element in the management of your website. It comes with some awesome tools that allow you to track various performances on your website. After it is set up a company can track those performances to see how well the site is operating. A vast range of data is available that allows you to find the strengths and weaknesses of your site. For example, you can determine what pages visitors are viewing and how much time visitors are spending on each page. This can allow you to determine what pages need improvement.
Management Pays For Itself
Small businesses get back what they put in website management many times over. A little effort can go a long way. If you need help with website management then give us a call. We will help you create a program that will pay for itself.