Know Your Search Engine Ranks
Businesses need their websites ranked in the search engines. Quality ranks can steer valuable traffic to your website and that traffic can turn into sales. In managing your website you need to track your search engine rankings.
A Daily Report
Services are available to monitor your ranks in the search engines. They check your positions daily and provide you with the data the next day. Basic services can check the ranks of websites in Google, Bing and Yahoo.
The first thing you need to do is to determine what phrases you want to track. Once these are entered into the system, you can obtain valuable data on your ranks and learn the popularity of the phrases you have chosen. This is what a report looks like:
Your ranks are checked and recorded daily. You can review your ranks and compare them to those of a day ago, a week ago, 30 days ago, 90 days ago or to the time you started tracking them.
Your search engine rank records allow you to see how well your businesses SEO efforts are working.
A key element in tracking your ranks is determining what words to target. Initially, businesses target phrases that are the most obvious to be tracked. But, over time, analysis can help them find new phrases that will get more desired visitors to their sites.
Learn What Is Being Searched
Services are available that help you expand the phrases you target. A keyword suggestion tool can take a phrase and expand on it. Then you can track the suggested phrases and get an idea of how often those phrases are requested.
You competitors’ websites can give you more ideas. When you look at your competitors’ sites you can come up with more phrases to track. Reviewing their meta tags, headlines, page titles and other content can be very valuable. It can provide insights that will change your targets. A tool called the “Keyword Spy” can be very helpful.
Over time you will drop phrases that are of no value and add phrases that carry more weight. After you have started tracking and have expanded on your targeted phrases, you need to evaluate what phrases need your attention. A phrase that rarely gets requested is not worth putting much effort into. But you don’t necessarily want to track very popular phrases. Odds are those are being targeted by many other businesses. So getting ranked in them will be difficult. If you are targeting a phrase that is searched very often but is too hard to get ranked in, then you should drop that phrase and spend your time targeting a phrase that you can get a beneficial rank in.
Track Your Competitors
One thing many businesses don’t think about doing is tracking the ranks of their competitors. Comparing your ranks to their ranks can provide some valuable insights. Your rank improvements should be compared to theirs. If your ranks are improving slightly but theirs are improving more, then you are losing ground.
Improving Traffic Over The Long Term
Search engine rank reports are essential in keeping track of your website’s positions. And they are a good tool to keep a check on your business’s SEO service. Improvements in your ranks relative to your competitors will benefit your business. This should be your goal for the long term.