Websites can be managed to work with social media so they both complement each other. A business can provide links from its website to Facebook, Twitter, YouTube and other social media resources. This can increase the credibility of the business and can give the website visitors more opportunities to find information and learn more about what the business offers.
Different Businesses Need Different Social Media Resources
There is a wide range of social media tools that help businesses in their promotions. Individual businesses can choose what tools will best meet their needs. Information can be shared on Facebook, images can be shared on Instagram, and videos shared on YouTube, just to name a few of the possibilities. Below are some of the most popular tools.
More and more today, websites need blogs to increase their value and their traffic. While the blogs are designed to serve visitors, they can be set up to automatically post on other social media assets, such as Twitter. This multiplies the value of the time invested in the blog posts.
According to CNN, Facebook reached over 2 billion users in February (CNN website 02/01/17). Giving your business the ability to connect with customers and prospects all over the world, Facebook is an absolute necessity for social media marketing. It is a communication tool that is very easy to use. With a connection from posts on your website, it can complement the sites content.
Used with limited content, Twitter posts can include links to outside content that can expand the message being communicated. Skillful use of the tool can cause messages to go viral and spread to a wide range of viewers. This can increase the number of followers a business has. The value of a short and sweet message to thousands of followers can exceed the cost of the time invested many times.
To show photos and short videos to followers, Instagram is an ideal tool. Businesses can promote events, products and people by posting images on the service.
This B2B social media tool is ideal for connecting to business professionals in any industry. LinkedIn has a feature called LinkedIn Groups that are established and used by business in specific niches or markets.
Businesses can upload, save, sort and manage images on Pinterest. These images are known at “pins.” This tool has been known to serve as a more powerful sales generator that other social media tools. If a picture is worth a thousand words, then what are hundreds of pictures worth? Pictures can generate sales and that makes them worth a lot!
“In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s pinboard. Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. A study carried out by Wolfgang Digital study found that site traffic originating from Pinterest Business pages was more engaged spending up to five times longer on site.”
If a picture is worth a thousand words, then what is a video worth? More businesses are beginning to see value in YouTube. It is owned by Google and is the second largest search engine. Businesses use it to promote their products, educate their market, train employees and do many other things.
For a look at how powerful a video can be, take a look at this video on social media:
Keep a look at our future blogs. We will cover many of these tools individually.