Businesses Need Ranks
Businesses get customers from their websites. Websites get visitors from the search engines. A website’s rank can have a significant impact on the number and quality of visitors that view the site. And that can have a significant impact on the number of new customers a business gets. SEO is a critical element of many websites of small businesses. Those businesses can get help in their efforts from a range or sources. Knowing your real ranks in the search engines can be a valuable asset.
Getting Accurate Data
Many people check their ranks on their office PCs and they see their website in the top position. This gives them a sense of security that is unwarranted. Those ranks are not likely to be the ranks viewed by someone who has not viewed your site in the past. Those ranks have been influenced by the search engine that is trying to modify the results to make you happy. It sees that you have view your own site in the past, so it give your site extra credibility. That causes the rank you see to be better than the rank that a new visitor will see.
Businesses need a source to get accurate rank data. This is available in our search engine rank report. It checks your ranks and indicates to the search engines that it has not viewed this site in the past. This produces results much closer to those that will be seen by a new searcher. This is the information that you need. Your ranks will be lower, but you will be able to see where your search engine optimization efforts need to focus.
The Search Engine Rank Report
The search engine rank report allows you to track the rank of your website for phrases of your choice. It is easy to get started. All you have to do is provide your website address and the phrases you want to view your ranks in. Within 24 hours you will have a report that provides you with ranks that were retrieved by the service.
In the rank report you will see your ranks in Google, Bing and Yahoo. The results can be customized for a location. And the report give you a value on the frequency that your target phrase is searched. This element can be very valuable in determining where to invest time in your SEO efforts.
Time Adds Detail
Over time your report will keep records of your ranks. Your latest report is the day before. And you can check results any day prior to that, back to the day you started the service. It also has many options for viewing where valuable comparisons can be made. The report will show you movements made in your ranks over the long term. You can set the report to show your changes in ranks over a single day, seven days, thirty days or from the time you began the service. This can prove to be very valuable in the evaluation of SEO personnel or SEO services.
Ranks will likely change daily. The daily changes evolve into movement over the long term. Those long term changes will indicate the effectiveness of your SEO efforts. The changes in your competitors’ ranks can give you an idea of what kind of successes they are having and what phrases they are targeting.
Track Your Ranks and Competitors’ Ranks
The reports can go beyond showing a business where their site ranks. It can be used to monitor other sites. Businesses can get search engine ranking reports to monitor their ranks and the ranks of their competitors. They can use those reports to track their sites and track their competitors’ sites over time. Comparing your SEO successes to those of your competitors can give you an advantage and generate some ideas for new opportunities.
In the example above, a stone company has found a market segment in an area that it had discounted in the past. The phrases “pet grave marker” and “stone pet memorial” are searched more often then was realized. This created an opportunity. So the company targeted these phrases and began to cater to this market.
Check Behind Your SEO Services
If you already employ an SEO service, then you should still consider tracking your search engine ranks to keep the contractor in check. SEO services have incentive to show you good results. The questions is: “Are they being honest?” With your own rank report you can find out if they are.
We offer results that can be viewed on the day of your choice. If you get data from your SEO service for a particular day, then you can go to our report and retrieve the data for that date. You can compare those results with the results your SEO service presents.
SEO for Business Websites is Long Term
Small businesses need to keep a close eye on their ranks. The reports we provide will keep a history of results from the day you begin the service. Dependable search engine rank reports allow you to track their search engine ranks over the long term. And they allow you to evaluate your SEO services for your business’s website.
Get started on your reports today. If you want to give it a try then sign up for a free report. We will let you use this for a limited time. You will get to see where your site ranks and get some ideas on what needs improvement. You can see how your ranks change daily. If you decide that SEO for business is in your interest, then we will be available to help you.
Content is King
In January of 1996 Bill Gates, a co-founder of Microsoft, wrote an essay that holds true today, just in a slightly different context. The “Content is King” essay referred to the process of selling information over the Internet. In 1996 less than one percent of the world population was using the Internet. The essay was written before most people knew anything about the web.
What is Web Content?
A business has many options in the type of content it can present on the web. The two primary elements of web content are text and media. We all know what text is. Media includes several elements. Those are images, video, animation and sound.
In creating web content, text is the first thing most of us think about. But, the phrase “a picture is worth a thousand words” rings as true on the web as anywhere. And the presentation of a quality video can raise a presentation to another paradigm.
Today, on the web, the impact of animation and sound can be very good or very bad. Poor animation can simply be ugly. Unexpected sound can catch visitors off guard and simply piss them off. Be extra careful when using these mediums for your web content.
Web Content Management
Content is king, especially on a website. A beautifully designed website is inviting to new visitors. But, quality content is what gets them to stay on the website and, in most cases, come back repeatedly.
Business Website Content
Content is the key element that makes a business website. It needs to be created thoughtfully and carefully through effective web content management.
Businesses need to update the content of their websites on a regular basis. Old content carries a range of liabilities. It chases away regular visitors to your site. It sends harmful signals to the search engines. And it brings your commitment into question. Updated content can be enticing and encourages them to visit in the future.
Blogs run on a timeline. Content is updated in younger blog posts. Older posts serve as a record of the past and don’t always need to be updated, especially if newer posts update content that is outdated on older posts. Creating a link from the older post to the newer one with a little explanation of the changes helps visitors and has a positive impact on your search engine ranks.
Republishing is another option for older posts. But, they need to be updated and the post should reveal that it is an update. Blog content that is no longer relevant, or out of date, should be deleted and/or replaced when republishing.
Selling Website Content
Many people consider “selling content” as selling a subscription to a blog or selling ad space on a blog. Gates predicted in his 1996 essay that this type of content provider could “expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions.”
He went on to predict:
In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information.
Today, that “initial message” comes in the form of the title and description of the website. These are the first things a searcher sees when they get results in the search engines. If their content quality attracts the attention, then the visitor will click through to the site. Next come the quality of the websites first headlines and text. Their quality determines whether the visitor scrolls further on the web page. Then the quality of the web page determines whether the visitor goes to additional pages.
As you can see website content can break down at many points. Quality web content management helps avoid this.
Contact us if you need help with your web content.
SEO for Small Business
Small businesses in small towns have been the backbone of America for centuries. In the early days the most common way to find a business was through word of mouth. In later years, as technology advanced, tools like the printing press, radio, television and other resources were used in promotion. When people wanted to find a product or service right away, a vast number turned to the yellow pages.
Search Engines Have Replaced the Yellow Pages
Today, when people want to find providers of goods or services, they go to the search engines. This has been going on for years, but it has become more dominant as the use of smart phones has increased. Businesses need to be found in these searches.
There are two ways for a small business to get into the search results that they don’t have to pay for. First, they can open an account on the search engine and sign up their business. This will list their location, their website and their contact information. The search engine also gives preference to local business websites in the rankings below the local results section. Second, they can target a niche market. With a specialized good or service it is easier to get ranked due to the lack of competition for the phrases that describe the good or service. Not all small businesses have a niche market they can target. So they need to focus on the local listing features of the search engines.
Business Websites Must Go Mobile
With the majority of searches taking place on mobile devices and the sale of desktop computers going down, a business today must have a website that will work well on mobile devices. There are a surprising number of businesses that do not have pages that will accommodate the smaller screens. They need to redesign their websites.
Business Website Redesign
For small businesses to get the maximum benefit from the web and the search engines, they must have pages that work on all devices. A website can be redesigned for a fraction of what it cost to build it. The website designer already has the content from the existing site to work with. All that has got to be done is to put that content in a different code format that will work with mobile devices.
SEO and Website Redesign
For a business that has an outdated website, redesign has two benefits. First, the site is easier to view and use on mobile devices. Second, it shows the search engines that you are targeting the mobile market. That will improve your search engine ranks for both mobile and desktop searches. Website redesign will pay for itself many times over for a small business.
Local Businesses and SEO
Local businesses sometimes feel pushed out by big companies in the search engines. But this shouldn’t be the case. The search engines have done a lot to accommodate local businesses in their local markets. They favor local websites for area searches and they have created local maps that focus strictly on the businesses in the local area. All a business has got to do is work with the tools available in Google and Bing to get into those searches. If you want help getting your website working in these searches then just contact us.