Replace Outdated Websites
A large number of businesses have outdated websites. Too often they are neglected by the business but still found by visitors on the web. When these visitors go to the site they are normally able to tell, via content or structure, that the site has not been updated in a long time. A site with these problems needs to be redesigned as soon as possible.
Websites that need to be redesigned typically need work on two elements. Those are content and structure. The redesign of a website uses existing elements of the old site to serve as a guide for the redesign of the new site.
If a business has outdated website content, then it can be used as a guide for content on the new website. Text should be reviewed and edited. Images need to be reviewed. Poor images need to be replaced.
Sites that are hard to get around need a new structure. Many sites are not designed to be compatible with mobile devices. These need a structure redesign.
Simple Structure Redesigns
Some websites simply need to redesign their site’s structure. Sites that have kept their content up-to-date but do not have mobile friendly pages fall into this category. A redesign of this type of website normally costs a lot less than businesses expect. That’s because a major portion of the desired site already exists.
A company that has kept a site like this updated normally knows the sites shortfalls. With that knowledge they can quickly put together a plan for the redesign. And they have kept the content updated on a regular basis. So placing content on the new site is simple and easy to do.
Website Redesign and Content Updates
A large number of business websites have poor website designs and outdated content. This gives them the ideal opportunity to get everything updated. The fact that they have an existing website gives them an advantage over designing a site from scratch. Their poor website design serves as a guide for what not to do. And even a little experience with the old site gives them some direction for the new one.
While most of the content needs to be replaced, the existing content can still serve as a guide. And some portions can be reused. Most images are likely outdated and will need to be edited or replaced. And even if they need to use some of the old images, new tools make it easier to take those images and improve them.
New Business Websites
Too many businesses have websites that are totally outdated. In many cases these do more damage to the business than they do good. These sites need a total redesign. There is a slight advantage this business has over starting a site from scratch. They at least know what the don’t want.
These businesses need to drop back and take a look at the sites of their competitors. And they can get some ideas on how to design their new site from those competing sites.
Redesign Costs Less Than A New Site
One advantage that all existing sites have, whether they are good or bad, is that they can give the designers some direction on the new site. Businesses can learn from their existing sites what works and what doesn’t on the web. The website designers can use what is good and eliminate what isn’t. Then they add higher quality content and the site is significantly improved.
Improve The Website Design at a Reasonable Price
As time passes web design tools have become more powerful and easier to use. Creating an attractive website design is much easier and costs less today than it did years ago. Too often, managers put off needed website redesigns because they have a misconception as to what it will cost. When they learn the truth, they regret not having started the process sooner.
Contact us if you need a website redesigned. We will be happy to review your existing site and make a proposal for redesigning it.