Re-skin Your Website
What Is a Website Re-skin?
Businesses change over time. Some change faster than others. A problem many businesses run into in this situation is that while their business has changed their website has not. A website “re-skin” can solve the problem of their (now outdated) website. A re-skin includes layout changes, updates to graphics, photo updates and a range of other modifications that fall short of a website redesign. And this costs far less than a new website.
When should you re-skin?
Time is not the issue when determining when to re-skin your site. Changes in your business and changes in your market are. A company that starts out in lawn maintenance may grow into landscaping in their first six months. If they continue into the next six months without making some serious modifications to their website, like putting it on their home page and adding a new page to their site, think about the business they are losing. A redesign to a little company like that may cost $300 to $500, but if they gain two landscaping jobs in that first six months then their investment should be paid for times over.
It is hard to measure the cost of lost opportunities. But the longer a business waits on re-skinning, the greater the cost of the opportunities that have been lost. And for the landscaper that loses those two new clients in that second six months, that cost is multiplied because those clients went somewhere else and, in the future, they will get their landscaping and lawn work done with a different business.
Contact us and let’s discuss re-skinning your website.