Website Management Services

Website management services

Does Your Business’s Website Need a Manager?

Small business owners and managers have plenty to do. And a large number of them put their websites on the back burner after their sites are online. A neglected website loses value quickly. A well managed website will keep the content and the functions of the site up to date and working smoothly. That management will help a site maintain its value.

There are three basic areas that need to be manged in a website. First, a site needs content updated on a regular basis. Second, a site needs to have it’s structure reviewed and updated. Third, a site needs a back end review of things like its domain, hosting and email setup to make sure that services are renewed on schedule.

Websites need to manage content, structure and the back end.

Keeping a website up to date for most small websites is not costly. It just requires a little discipline. Many smaller businesses only need to make a change once or twice a month. This job is normally turned over to someone who has little experience in web work and doesn’t have the time to learn it. This lack of experience can hinder the performance of the site.

We can help by managing your website’s content for you. We will develop a plan and a schedule for updates. We will also review the back end of your website operations.

Content Updates

Content is one of the primary items a website manager needs to update regularly. The frequency of updates will vary for different businesses based on what goes on in their markets. Those that update frequently are often able to stick to a schedule and keep content up to date. Those that don’t find it harder to stick to a schedule. This is where we can help. When we manage your content we will make sure it is updated on schedule.

Determining When to Update

Businesses need to create a program for content updates. For some businesses an update every couple of weeks is ample. For others, they should make daily modifications. This factor is determined by their markets.

A business that is selling heating and cooling services in a small community is likely to have just a couple of competitors. And you wouldn’t expect those competitors to be updating their sites very often. Reviewing the site and posting up to date content every other week will help keep this site fresh and well ranked in the search engines.

A business that is selling cars in a big city needs to update their site daily. Maybe several times a day. Why? Because their competitors are doing exactly that. Car buyers are likely to be looking for cars for several days in a row. And they are looking for new material on the websites. When visitors find nothing new, they probably won’t be back to check the site again. This will cause their site ranks to fall. And dropping behind competitors will have a negative impact on their site’s traffic.

Customizing a Plan for Content

Our website management services will include a plan designed to keep your site updated on a regular basis. We will take a look at your market and your competitors and develop a plan that will work for your business.

Review the Website Structure

Businesses need to review their entire websites on a regular basis. Even those that make daily content modifications tend to forget about back pages. For that car dealership, someone needs to review the entire site on a seasonal basis to insure that a special promotion is not out of date. It doesn’t look too good when a visitor finds an offer on a website that is no longer available.

Review the structure of a website

Comparing to Competitors

In your website review you need to also review the websites of your competitors. Doing so will keep you from getting behind on any new elements in your market. And it will keep you in close competition with others in that market.

Back End Review

There are businesses out there that have posted their sites and practically forgotten about them. That is until someone calls them and wants to sell their domain back to them after it has expired. Forgetting to keep updated contact information on your domain provider or hosting service can cause sudden problems that can be very hard to overcome. A schedule needs to be developed to keep a regular check on those functions.

Are You One Of Those Who Forgot?

Too many small businesses today have put their websites up and forgotten about them. If you are one of those, then now is the time to develop a plan for getting your site active again.

Make Us Your Website Manager

If you find it hard to create a plan for updating your website or for sticking to a plan, then we will be happy to help you. We will review your site, review your market and review your options. Our services range from designing a plan that you keep in-house to creating and managing a plan for you.

Contact us and we can help you develop a plan to manage your site effectively. We can schedule regular content updates, make scheduled site reviews and keep a check on your site’s back end.

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Business Website Redesign

This is a business website after redesign.

Replace Outdated Websites

A large number of businesses have outdated websites. Too often they are neglected by the business but still found by visitors on the web. When these visitors go to the site they are normally able to tell, via content or structure, that the site has not been updated in a long time. A site with these problems needs to be redesigned as soon as possible.

Website Redesign

Websites that need to be redesigned typically need work on two elements. Those are content and structure. The redesign of a website uses existing elements of the old site to serve as a guide for the redesign of the new site.

This is a business website after redesign.
Website Redesigned to Fit Mobile Devices

Update Content

If a business has outdated website content, then it can be used as a guide for content on the new website. Text should be reviewed and edited. Images need to be reviewed. Poor images need to be replaced.

Website Structure

Sites that are hard to get around need a new structure. Many sites are not designed to be compatible with mobile devices. These need a structure redesign.

different screen treatments, desktop view, smart phone view, ipad view.
This Website Accommodates Multiple Size Screens

Simple Structure Redesigns

Some websites simply need to redesign their site’s structure. Sites that have kept their content up-to-date but do not have mobile friendly pages fall into this category. A redesign of this type of website normally costs a lot less than businesses expect. That’s because a major portion of the desired site already exists.

A company that has kept a site like this updated normally knows the sites shortfalls. With that knowledge they can quickly put together a plan for the redesign. And they have kept the content updated on a regular basis. So placing content on the new site is simple and easy to do.

Website Redesign and Content Updates

A large number of business websites have poor website designs and outdated content. This gives them the ideal opportunity to get everything updated. The fact that they have an existing website gives them an advantage over designing a site from scratch. Their poor website design serves as a guide for what not to do. And even a little experience with the old site gives them some direction for the new one.

While most of the content needs to be replaced, the existing content can still serve as a guide. And some portions can be reused. Most images are likely outdated and will need to be edited or replaced. And even if they need to use some of the old images, new tools make it easier to take those images and improve them.

New Business Websites

Too many businesses have websites that are totally outdated. In many cases these do more damage to the business than they do good. These sites need a total redesign. There is a slight advantage this business has over starting a site from scratch.  They at least know what the don’t want.

These businesses need to drop back and take a look at the sites of their competitors. And they can get some ideas on how to design their new site from those competing sites.

Redesign Costs Less Than A New Site

One advantage that all existing sites have, whether they are good or bad, is that they can give the designers some direction on the new site. Businesses can learn from their existing sites what works and what doesn’t on the web. The website designers can use what is good and eliminate what isn’t. Then they add higher quality content and the site is significantly improved.

Improve The Website Design at a Reasonable Price

As time passes web design tools have become more powerful and easier to use. Creating an attractive website design is much easier and costs less today than it did years ago. Too often, managers put off needed website redesigns because they have a misconception as to what it will cost. When they learn the truth, they regret not having started the process sooner.

Contact us if you need a website redesigned. We will be happy to review your existing site and make a proposal for redesigning it.

 

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How to Use Search Engine Rank Reports

Businesses Need Ranks

Businesses get customers from their websites. Websites get visitors from the search engines. A website’s rank can have a significant impact on the number and quality of visitors that view the site. And that can have a significant impact on the number of new customers a business gets. SEO is a critical element of many websites of small businesses. Those businesses can get help in their efforts from a range or sources. Knowing your real ranks in the search engines can be a valuable asset.

Getting Accurate Data

Many people check their ranks on their office PCs and they see their website in the top position. This gives them a sense of security that is unwarranted. Those ranks are not likely to be the ranks viewed by someone who has not viewed your site in the past. Those ranks have been influenced by the search engine that is trying to modify the results to make you happy. It sees that you have view your own site in the past, so it give your site extra credibility. That causes the rank you see to be better than the rank that a new visitor will see.

Businesses need a source to get accurate rank data. This is available in our search engine rank report. It checks your ranks and indicates to the search engines that it has not viewed this site in the past. This produces results much closer to those that will be seen by a new searcher. This is the information that you need. Your ranks will be lower, but you will be able to see where your search engine optimization efforts need to focus.

The Search Engine Rank Report

The search engine rank report allows you to track the rank of your website for phrases of your choice. It is easy to get started. All you have to do is provide your website address and the phrases you want to view your ranks in. Within 24 hours you will have a report that provides you with ranks that were retrieved by the service.

In the rank report you will see your ranks in Google, Bing and Yahoo. The results can be customized for a location. And the report give you a value on the frequency that your target phrase is searched. This element can be very valuable in determining where to invest time in your SEO efforts.

Time Adds Detail

Over time your report will keep records of your ranks. Your latest report is the day before. And you can check results any day prior to that, back to the day you started the service. It also has many options for viewing where valuable comparisons can be made. The report will show you movements made in your ranks over the long term. You can set the report to show your changes in ranks over a single day, seven days, thirty days or from the time you began the service. This can prove to be very valuable in the evaluation of SEO personnel or SEO services.

Ranks will likely change daily. The daily changes evolve into movement over the long term. Those long term changes will indicate the effectiveness of your SEO efforts. The changes in your competitors’ ranks can give you an idea of what kind of successes they are having and what phrases they are targeting.

Search engine rank report compares ranks on diffenent dates.

Track Your Ranks and Competitors’ Ranks

The reports can go beyond showing a business where their site ranks. It can be used to monitor other sites. Businesses can get search engine ranking reports to monitor their ranks and the ranks of their competitors. They can use those reports to track their sites and track their competitors’ sites over time. Comparing your SEO successes to those of your competitors can give you an advantage and generate some ideas for new opportunities.

Search engine rank reports for two competing businesses.

In the example above, a stone company has found a market segment in an area that it had discounted in the past. The phrases “pet grave marker” and “stone pet memorial” are searched more often then was realized. This created an opportunity. So the company targeted these phrases and began to cater to this market.

Check Behind Your SEO Services

If you already employ an SEO service, then you should still consider tracking your search engine ranks to keep the contractor in check. SEO services have incentive to show you good results. The questions is: “Are they being honest?” With your own rank report you can  find out if they are.

We offer results that can be viewed on the day of your choice. If you get data from your SEO service for a particular day, then you can go to our report and retrieve the data for that date. You can compare those results with the results your SEO service presents.

SEO for Business Websites is Long Term

Small businesses need to keep a close eye on their ranks. The reports we provide will keep a history of results from the day you begin the service. Dependable search engine rank reports allow you to track their search engine ranks over the long term. And they allow you to evaluate your SEO services for your business’s website.

Get started on your reports today. If you want to give it a try then sign up for a free report. We will let you use this for a limited time. You will get to see where your site ranks and get some ideas on what needs improvement. You can see how your ranks change daily. If you decide that SEO for business is in your interest, then we will be available to help you.

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