Does Your Business’s Website Need a Manager?
Small business owners and managers have plenty to do. And a large number of them put their websites on the back burner after their sites are online. A neglected website loses value quickly. A well managed website will keep the content and the functions of the site up to date and working smoothly. That management will help a site maintain its value.
There are three basic areas that need to be manged in a website. First, a site needs content updated on a regular basis. Second, a site needs to have it’s structure reviewed and updated. Third, a site needs a back end review of things like its domain, hosting and email setup to make sure that services are renewed on schedule.
Keeping a website up to date for most small websites is not costly. It just requires a little discipline. Many smaller businesses only need to make a change once or twice a month. This job is normally turned over to someone who has little experience in web work and doesn’t have the time to learn it. This lack of experience can hinder the performance of the site.
We can help by managing your website’s content for you. We will develop a plan and a schedule for updates. We will also review the back end of your website operations.
Content is one of the primary items a website manager needs to update regularly. The frequency of updates will vary for different businesses based on what goes on in their markets. Those that update frequently are often able to stick to a schedule and keep content up to date. Those that don’t find it harder to stick to a schedule. This is where we can help. When we manage your content we will make sure it is updated on schedule.
Determining When to Update
Businesses need to create a program for content updates. For some businesses an update every couple of weeks is ample. For others, they should make daily modifications. This factor is determined by their markets.
A business that is selling heating and cooling services in a small community is likely to have just a couple of competitors. And you wouldn’t expect those competitors to be updating their sites very often. Reviewing the site and posting up to date content every other week will help keep this site fresh and well ranked in the search engines.
A business that is selling cars in a big city needs to update their site daily. Maybe several times a day. Why? Because their competitors are doing exactly that. Car buyers are likely to be looking for cars for several days in a row. And they are looking for new material on the websites. When visitors find nothing new, they probably won’t be back to check the site again. This will cause their site ranks to fall. And dropping behind competitors will have a negative impact on their site’s traffic.
Customizing a Plan for Content
Our website management services will include a plan designed to keep your site updated on a regular basis. We will take a look at your market and your competitors and develop a plan that will work for your business.
Review the Website Structure
Businesses need to review their entire websites on a regular basis. Even those that make daily content modifications tend to forget about back pages. For that car dealership, someone needs to review the entire site on a seasonal basis to insure that a special promotion is not out of date. It doesn’t look too good when a visitor finds an offer on a website that is no longer available.
Comparing to Competitors
In your website review you need to also review the websites of your competitors. Doing so will keep you from getting behind on any new elements in your market. And it will keep you in close competition with others in that market.
Back End Review
There are businesses out there that have posted their sites and practically forgotten about them. That is until someone calls them and wants to sell their domain back to them after it has expired. Forgetting to keep updated contact information on your domain provider or hosting service can cause sudden problems that can be very hard to overcome. A schedule needs to be developed to keep a regular check on those functions.
Are You One Of Those Who Forgot?
Too many small businesses today have put their websites up and forgotten about them. If you are one of those, then now is the time to develop a plan for getting your site active again.
Make Us Your Website Manager
If you find it hard to create a plan for updating your website or for sticking to a plan, then we will be happy to help you. We will review your site, review your market and review your options. Our services range from designing a plan that you keep in-house to creating and managing a plan for you.
Contact us and we can help you develop a plan to manage your site effectively. We can schedule regular content updates, make scheduled site reviews and keep a check on your site’s back end.
Please follow and like us:
Single Page Websites Are Super Affordable
Have you ever backed out of building a website because of the cost? If so, did you ever consider a simple single page website? It could have benefits for your business that far out weigh the costs.
Our Starter Websites Are Low Cost
We have created super small single page websites for several businesses. These sites can be found in the search engines, they expand the calling card credibility and they can be created for as little as $100. This is a low cost investment that small businesses can afford.
The Option for Website Growth
We promote these websites because most of our clients expand their sites over time. Their sites become more valuable to them and they become more valuable to us. The reason they do is because their sites proved their worth and the clients were certain that additional pages would pay for themselves. This has been a wonderful tool for getting doubtful business owners to have confidence in the web.
Placement In The Search Engines
There are a large number of small businesses out there that have elaborate signage on their road vehicles and no websites. I make a note of those that I see and look for them on the search engines when I get to my office. If you type in the company name and it has a unique name or word combination in it, then you will likely find the business. If you type in the product or service they offer, and they don’t have a website, then you will only find the websites of their competitors. The people who type in that company name are going to be the only ones who find it. And they already know about that business.
Most businesses need to be found by potential customers who don’t already know about them. A small website in a local market can be found when searchers type in the product or service. A business with no website is much less likely to be found by that searcher.
A Single Page Website Is Better Than Nothing
Any website will get more exposure than no website. You just need a couple of attractive photos and some text that clearly describes your products and services. Those can be posted on a single page website that is very affordable. And that website can be very valuable to a small business.
We have a client that only posts their logo, their phone numbers and their email addresses:
This client operates in a small town. And their single page website has value. Almost everyone in the market area knows them. People search for them on their mobile devices. The business simply created a contact page and that is all they post on the web. Their site will be found when searchers type in their company name or when searchers type in their services.
In the past, this small business depended on the local phone book and the yellow pages. But who uses that anymore? Today they look for it on their mobile device.
A single page website like this one is very affordable. And it can be expanded to a larger website in the future.
Calling Card Credibility
Another advantage of any website is that it extends the value of a calling card. A card with a web address gives the feel of credibility. Potential clients that receive the card get the impression that the business is well established.
The Established Business
The feeling of an established business wins favor over the business that does not give that feeling. I’m sure you are like me in that you have chosen a company because of their longevity. Customers that see a website can get most of the information they are looking for on that page. And the fact that they see that site adds some feeling of longevity to the business.
You Work Your Business, We’ll Handle The Web
If you don’t have a site and want to consider a single page website, then give us a call and mention this blog post. We can handle every aspect of it for you. Many small businesses have very few employees. They can’t afford to hire a website designer. And they are not always able to hire an employee with required job skills for their business and web design skills, no matter how simple they are. That’s where we come in.
Our professionals are available to design and manage your website whenever you need us. We are just a phone call, an email or a text message away. Text modifications and changing images can be made within a matter of hours of receiving the request. Additional pages can be placed on the site in a matter of days. Larger projects are worked into a timeline. We will give you the benefits of hiring a web design professional at a fraction of the cost.
Please follow and like us:
Replace Outdated Websites
A large number of businesses have outdated websites. Too often they are neglected by the business but still found by visitors on the web. When these visitors go to the site they are normally able to tell, via content or structure, that the site has not been updated in a long time. A site with these problems needs to be redesigned as soon as possible.
Websites that need to be redesigned typically need work on two elements. Those are content and structure. The redesign of a website uses existing elements of the old site to serve as a guide for the redesign of the new site.
Website Redesigned to Fit Mobile Devices
If a business has outdated website content, then it can be used as a guide for content on the new website. Text should be reviewed and edited. Images need to be reviewed. Poor images need to be replaced.
Sites that are hard to get around need a new structure. Many sites are not designed to be compatible with mobile devices. These need a structure redesign.
This Website Accommodates Multiple Size Screens
Simple Structure Redesigns
Some websites simply need to redesign their site’s structure. Sites that have kept their content up-to-date but do not have mobile friendly pages fall into this category. A redesign of this type of website normally costs a lot less than businesses expect. That’s because a major portion of the desired site already exists.
A company that has kept a site like this updated normally knows the sites shortfalls. With that knowledge they can quickly put together a plan for the redesign. And they have kept the content updated on a regular basis. So placing content on the new site is simple and easy to do.
Website Redesign and Content Updates
A large number of business websites have poor website designs and outdated content. This gives them the ideal opportunity to get everything updated. The fact that they have an existing website gives them an advantage over designing a site from scratch. Their poor website design serves as a guide for what not to do. And even a little experience with the old site gives them some direction for the new one.
While most of the content needs to be replaced, the existing content can still serve as a guide. And some portions can be reused. Most images are likely outdated and will need to be edited or replaced. And even if they need to use some of the old images, new tools make it easier to take those images and improve them.
New Business Websites
Too many businesses have websites that are totally outdated. In many cases these do more damage to the business than they do good. These sites need a total redesign. There is a slight advantage this business has over starting a site from scratch. They at least know what the don’t want.
These businesses need to drop back and take a look at the sites of their competitors. And they can get some ideas on how to design their new site from those competing sites.
Redesign Costs Less Than A New Site
One advantage that all existing sites have, whether they are good or bad, is that they can give the designers some direction on the new site. Businesses can learn from their existing sites what works and what doesn’t on the web. The website designers can use what is good and eliminate what isn’t. Then they add higher quality content and the site is significantly improved.
Improve The Website Design at a Reasonable Price
As time passes web design tools have become more powerful and easier to use. Creating an attractive website design is much easier and costs less today than it did years ago. Too often, managers put off needed website redesigns because they have a misconception as to what it will cost. When they learn the truth, they regret not having started the process sooner.
Contact us if you need a website redesigned. We will be happy to review your existing site and make a proposal for redesigning it.
Please follow and like us: