Local Search Engine Optimization

Local Search Engine Optimization

Local Business Can Rank On the First Page

Ranking in the search engines can be tough. And small businesses get frustrated when they strive to achieve ranks. Small businesses that target local markets can get ranks through Google’s local listing. These local listings are much easier to achieve.

Local listings typically show up on the first page of the search. These listings will link to their websites and provide a link to the local businesses phone numbers.

Business Information

The local search results give the searchers the option to choose a local business over the other listings. Many searchers prefer a local business for a variety of reasons. They may want to make a purchase immediately or may just prefer to deal with someone local. When the searcher clicks on the local business listing they are given access to more pages, contact information and access to a map.

Get Listed Even If You Don’t Have A Website

Today potential customer rarely go to the phone book or the yellow pages. They go to the search engines instead. In the past they could only click on websites. Today, that is different. Your business can benefit from local search engine ranks, even if you don’t have a website. To get ranked in Google your business needs to be listed in their “Places For Business” registry. Once it is there it will show up on the local searches.

Business Listing

Your business shows up in Google in the local searches box. Your location is shown on a local map. Your listing includes a title and your hours of operation. The site visitor can click on your information and go to a screen dedicated to your business that includes more details.  On the mobile device they can click the phone icon and call you.

Business Details

On the business details page the site visitor can get information on location, hours of operation and the phone number of your business. They can click on the phone icon and place a call. They can click on the directions icon and go to a map. Or they can click on the website icon and go to your website.

More Information

Scrolling down the business information page the visitor can get more information about your business. This can include a map, company reviews and other information.

When visitors see this information on Google it gives your business credibility.

SEO Services for Local Businesses

Our services include SEO help whether you have a website or not. If you want help getting a listing then contact us and we will help you do it.

Small Website vs. No Website

Small Website vs. No Website

Single Page Websites Are Super Affordable

Have you ever backed out of building a website because of the cost? If so, did you ever consider a simple single page website? It could have benefits for your business that far out weigh the costs.

Our Starter Websites Are Low Cost

We have created super small single page websites for several businesses. These sites can be found in the search engines, they expand the calling card credibility and they can be created for as little as $100. This is a low cost investment that small businesses can afford.

The Option for Website Growth

We promote these websites because most of our clients expand their sites over time. Their sites become more valuable to them and they become more valuable to us. The reason they do is because their sites proved their worth and the clients were certain that additional pages would pay for themselves. This has been a wonderful tool for getting doubtful business owners to have confidence in the web.

Placement In The Search Engines

There are a large number of small businesses out there that have elaborate signage on their road vehicles and no websites. I make a note of those that I see and look for them on the search engines when I get to my office. If you type in the company name and it has a unique name or word combination in it, then you will likely find the business. If you type in the product or service they offer, and they don’t have a website, then you will only find the websites of their competitors. The people who type in that company name are going to be the only ones who find it. And they already know about that business.

Mobile website search screen

Most businesses need to be found by potential customers who don’t already know about them. A small website in a local market can be found when searchers type in the product or service. A business with no website is much less likely to be found by that searcher.

Business Website in mobile searches

A Single Page Website Is Better Than Nothing

Any website will get more exposure than no website. You just need a couple of attractive photos and some text that clearly describes your products and services. Those can be posted on a single page website that is very affordable. And that website can be very valuable to a small business.

We have a client that only posts their logo, their phone numbers and their email addresses:

The mobile view of a single page website.

This client operates in a small town. And their single page website has value. Almost everyone in the market area knows them. People search for them on their mobile devices. The business simply created a contact page and that is all they post on the web. Their site will be found when searchers type in their company name or when searchers type in their services.

In the past, this small business depended on the local phone book and the yellow pages. But who uses that anymore? Today they look for it on their mobile device.

A single page website like this one is very affordable. And it can be expanded to a larger website in the future.

Calling Card Credibility

Another advantage of any website is that it extends the value of a calling card. A card with a web address gives the feel of credibility. Potential clients that receive the card get the impression that the business is well established.

The Established Business

The feeling of an established business wins favor over the business that does not give that feeling. I’m sure you are like me in that you have chosen a company because of their longevity. Customers that see a website can get most of the information they are looking for on that page. And the fact that they see that site adds some feeling of longevity to the business.

You Work Your Business, We’ll Handle The Web

If you don’t have a site and want to consider a single page website, then give us a call and mention this blog post. We can handle every aspect of it for you. Many small businesses have very few employees. They can’t afford to hire a website designer. And they are not always able to hire an employee with required job skills for their business and web design skills, no matter how simple they are. That’s where we come in.

Our professionals are available to design and manage your website whenever you need us. We are just a phone call, an email or a text message away. Text modifications and changing images can be made within a matter of hours of receiving the request. Additional pages can be placed on the site in a matter of days. Larger projects are worked into a timeline. We will give you the benefits of hiring a web design professional at a fraction of the cost.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO for Small Business

Small businesses in small towns have been the backbone of America for centuries. In the early days the most common way to find a business was through word of mouth. In later years, as technology advanced, tools like the printing press, radio, television and other resources were used in promotion. When people wanted to find a product or service right away, a vast number turned to the yellow pages.

the yellow pages

Search Engines Have Replaced the Yellow Pages

Today, when people want to find providers of goods or services, they go to the search engines. This has been going on for years, but it has become more dominant as the use of smart phones has increased. Businesses need to be found in these searches.

There are two ways for a small business to get into the search results that they don’t have to pay for. First, they can open an account on the search engine and sign up their business. This will list their location, their website and their contact information. The search engine also gives preference to local business websites in the rankings below the local results section. Second, they can target a niche market. With a specialized good or service it is easier to get ranked due to the lack of competition for the phrases that describe the good or service. Not all small businesses have a niche market they can target. So they need to focus on the local listing features of the search engines.

Small businesses can be found in local searches many ways.

Business Websites Must Go Mobile

With the majority of searches taking place on mobile devices and the sale of desktop computers going down, a business today must have a website that will work well on mobile devices. There are a surprising number of businesses that do not have pages that will accommodate the smaller screens. They need to redesign their websites.

Business Website Redesign

For small businesses to get the maximum benefit from the web and the search engines, they must have pages that work on all devices. A website can be redesigned for a fraction of what it cost to build it. The website designer already has the content from the existing site to work with. All that has got to be done is to put that content in a different code format that will work with mobile devices.

This is an example of the redesign of a business website.

Let us redesign your website.

SEO and Website Redesign

For a business that has an outdated website, redesign has two benefits. First, the site is easier to view and use on mobile devices. Second, it shows the search engines that you are targeting the mobile market. That will improve your search engine ranks for both mobile and desktop searches. Website redesign will pay for itself many times over for a small business.

Local Businesses and SEO

Local businesses sometimes feel pushed out by big companies in the search engines. But this shouldn’t be the case. The search engines have done a lot to accommodate local businesses in their local markets. They favor local websites for area searches and they have created local maps that focus strictly on the businesses in the local area. All a business has got to do is work with the tools available in Google and Bing to get into those searches. If you want help getting your website working in these searches then just contact us.