Small Website vs. No Website

A single page website serves as a contact source.

Single Page Websites Are Super Affordable

Have you ever backed out of building a website because of the cost? If so, did you ever consider a simple single page website? It could have benefits for your business that far out weigh the costs.

Our Starter Websites Are Low Cost

We have created super small single page websites for several businesses. These sites can be found in the search engines, they expand the calling card credibility and they can be created for as little as $100. This is a low cost investment that small businesses can afford.

The Option for Website Growth

We promote these websites because most of our clients expand their sites over time. Their sites become more valuable to them and they become more valuable to us. The reason they do is because their sites proved their worth and the clients were certain that additional pages would pay for themselves. This has been a wonderful tool for getting doubtful business owners to have confidence in the web.

Placement In The Search Engines

There are a large number of small businesses out there that have elaborate signage on their road vehicles and no websites. I make a note of those that I see and look for them on the search engines when I get to my office. If you type in the company name and it has a unique name or word combination in it, then you will likely find the business. If you type in the product or service they offer, and they don’t have a website, then you will only find the websites of their competitors. The people who type in that company name are going to be the only ones who find it. And they already know about that business.

Mobile website search screen

Most businesses need to be found by potential customers who don’t already know about them. A small website in a local market can be found when searchers type in the product or service. A business with no website is much less likely to be found by that searcher.

Business Website in mobile searches

A Single Page Website Is Better Than Nothing

Any website will get more exposure than no website. You just need a couple of attractive photos and some text that clearly describes your products and services. Those can be posted on a single page website that is very affordable. And that website can be very valuable to a small business.

We have a client that only posts their logo, their phone numbers and their email addresses:

The mobile view of a single page website.

This client operates in a small town. And their single page website has value. Almost everyone in the market area knows them. People search for them on their mobile devices. The business simply created a contact page and that is all they post on the web. Their site will be found when searchers type in their company name or when searchers type in their services.

In the past, this small business depended on the local phone book and the yellow pages. But who uses that anymore? Today they look for it on their mobile device.

A single page website like this one is very affordable. And it can be expanded to a larger website in the future.

Calling Card Credibility

Another advantage of any website is that it extends the value of a calling card. A card with a web address gives the feel of credibility. Potential clients that receive the card get the impression that the business is well established.

The Established Business

The feeling of an established business wins favor over the business that does not give that feeling. I’m sure you are like me in that you have chosen a company because of their longevity. Customers that see a website can get most of the information they are looking for on that page. And the fact that they see that site adds some feeling of longevity to the business.

You Work Your Business, We’ll Handle The Web

If you don’t have a site and want to consider a single page website, then give us a call and mention this blog post. We can handle every aspect of it for you. Many small businesses have very few employees. They can’t afford to hire a website designer. And they are not always able to hire an employee with required job skills for their business and web design skills, no matter how simple they are. That’s where we come in.

Our professionals are available to design and manage your website whenever you need us. We are just a phone call, an email or a text message away. Text modifications and changing images can be made within a matter of hours of receiving the request. Additional pages can be placed on the site in a matter of days. Larger projects are worked into a timeline. We will give you the benefits of hiring a web design professional at a fraction of the cost.

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How to Use Search Engine Rank Reports

Businesses Need Ranks

Businesses get customers from their websites. Websites get visitors from the search engines. A website’s rank can have a significant impact on the number and quality of visitors that view the site. And that can have a significant impact on the number of new customers a business gets. SEO is a critical element of many websites of small businesses. Those businesses can get help in their efforts from a range or sources. Knowing your real ranks in the search engines can be a valuable asset.

Getting Accurate Data

Many people check their ranks on their office PCs and they see their website in the top position. This gives them a sense of security that is unwarranted. Those ranks are not likely to be the ranks viewed by someone who has not viewed your site in the past. Those ranks have been influenced by the search engine that is trying to modify the results to make you happy. It sees that you have view your own site in the past, so it give your site extra credibility. That causes the rank you see to be better than the rank that a new visitor will see.

Businesses need a source to get accurate rank data. This is available in our search engine rank report. It checks your ranks and indicates to the search engines that it has not viewed this site in the past. This produces results much closer to those that will be seen by a new searcher. This is the information that you need. Your ranks will be lower, but you will be able to see where your search engine optimization efforts need to focus.

The Search Engine Rank Report

The search engine rank report allows you to track the rank of your website for phrases of your choice. It is easy to get started. All you have to do is provide your website address and the phrases you want to view your ranks in. Within 24 hours you will have a report that provides you with ranks that were retrieved by the service.

In the rank report you will see your ranks in Google, Bing and Yahoo. The results can be customized for a location. And the report give you a value on the frequency that your target phrase is searched. This element can be very valuable in determining where to invest time in your SEO efforts.

Time Adds Detail

Over time your report will keep records of your ranks. Your latest report is the day before. And you can check results any day prior to that, back to the day you started the service. It also has many options for viewing where valuable comparisons can be made. The report will show you movements made in your ranks over the long term. You can set the report to show your changes in ranks over a single day, seven days, thirty days or from the time you began the service. This can prove to be very valuable in the evaluation of SEO personnel or SEO services.

Ranks will likely change daily. The daily changes evolve into movement over the long term. Those long term changes will indicate the effectiveness of your SEO efforts. The changes in your competitors’ ranks can give you an idea of what kind of successes they are having and what phrases they are targeting.

Search engine rank report compares ranks on diffenent dates.

Track Your Ranks and Competitors’ Ranks

The reports can go beyond showing a business where their site ranks. It can be used to monitor other sites. Businesses can get search engine ranking reports to monitor their ranks and the ranks of their competitors. They can use those reports to track their sites and track their competitors’ sites over time. Comparing your SEO successes to those of your competitors can give you an advantage and generate some ideas for new opportunities.

Search engine rank reports for two competing businesses.

In the example above, a stone company has found a market segment in an area that it had discounted in the past. The phrases “pet grave marker” and “stone pet memorial” are searched more often then was realized. This created an opportunity. So the company targeted these phrases and began to cater to this market.

Check Behind Your SEO Services

If you already employ an SEO service, then you should still consider tracking your search engine ranks to keep the contractor in check. SEO services have incentive to show you good results. The questions is: “Are they being honest?” With your own rank report you can  find out if they are.

We offer results that can be viewed on the day of your choice. If you get data from your SEO service for a particular day, then you can go to our report and retrieve the data for that date. You can compare those results with the results your SEO service presents.

SEO for Business Websites is Long Term

Small businesses need to keep a close eye on their ranks. The reports we provide will keep a history of results from the day you begin the service. Dependable search engine rank reports allow you to track their search engine ranks over the long term. And they allow you to evaluate your SEO services for your business’s website.

Get started on your reports today. If you want to give it a try then sign up for a free report. We will let you use this for a limited time. You will get to see where your site ranks and get some ideas on what needs improvement. You can see how your ranks change daily. If you decide that SEO for business is in your interest, then we will be available to help you.

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Search Engine Optimization (SEO)

SEO for Small Business

Small businesses in small towns have been the backbone of America for centuries. In the early days the most common way to find a business was through word of mouth. In later years, as technology advanced, tools like the printing press, radio, television and other resources were used in promotion. When people wanted to find a product or service right away, a vast number turned to the yellow pages.

the yellow pages

Search Engines Have Replaced the Yellow Pages

Today, when people want to find providers of goods or services, they go to the search engines. This has been going on for years, but it has become more dominant as the use of smart phones has increased. Businesses need to be found in these searches.

There are two ways for a small business to get into the search results that they don’t have to pay for. First, they can open an account on the search engine and sign up their business. This will list their location, their website and their contact information. The search engine also gives preference to local business websites in the rankings below the local results section. Second, they can target a niche market. With a specialized good or service it is easier to get ranked due to the lack of competition for the phrases that describe the good or service. Not all small businesses have a niche market they can target. So they need to focus on the local listing features of the search engines.

Small businesses can be found in local searches many ways.

Business Websites Must Go Mobile

With the majority of searches taking place on mobile devices and the sale of desktop computers going down, a business today must have a website that will work well on mobile devices. There are a surprising number of businesses that do not have pages that will accommodate the smaller screens. They need to redesign their websites.

Business Website Redesign

For small businesses to get the maximum benefit from the web and the search engines, they must have pages that work on all devices. A website can be redesigned for a fraction of what it cost to build it. The website designer already has the content from the existing site to work with. All that has got to be done is to put that content in a different code format that will work with mobile devices.

This is an example of the redesign of a business website.

Let us redesign your website.

SEO and Website Redesign

For a business that has an outdated website, redesign has two benefits. First, the site is easier to view and use on mobile devices. Second, it shows the search engines that you are targeting the mobile market. That will improve your search engine ranks for both mobile and desktop searches. Website redesign will pay for itself many times over for a small business.

Local Businesses and SEO

Local businesses sometimes feel pushed out by big companies in the search engines. But this shouldn’t be the case. The search engines have done a lot to accommodate local businesses in their local markets. They favor local websites for area searches and they have created local maps that focus strictly on the businesses in the local area. All a business has got to do is work with the tools available in Google and Bing to get into those searches. If you want help getting your website working in these searches then just contact us.

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