Search Engine Optimization (SEO)

SEO for Small Business

Small businesses in small towns have been the backbone of America for centuries. In the early days the most common way to find a business was through word of mouth. In later years, as technology advanced, tools like the printing press, radio, television and other resources were used in promotion. When people wanted to find a product or service right away, a vast number turned to the yellow pages.

the yellow pages

Search Engines Have Replaced the Yellow Pages

Today, when people want to find providers of goods or services, they go to the search engines. This has been going on for years, but it has become more dominant as the use of smart phones has increased. Businesses need to be found in these searches.

There are two ways for a small business to get into the search results that they don’t have to pay for. First, they can open an account on the search engine and sign up their business. This will list their location, their website and their contact information. The search engine also gives preference to local business websites in the rankings below the local results section. Second, they can target a niche market. With a specialized good or service it is easier to get ranked due to the lack of competition for the phrases that describe the good or service. Not all small businesses have a niche market they can target. So they need to focus on the local listing features of the search engines.

Small businesses can be found in local searches many ways.

Business Websites Must Go Mobile

With the majority of searches taking place on mobile devices and the sale of desktop computers going down, a business today must have a website that will work well on mobile devices. There are a surprising number of businesses that do not have pages that will accommodate the smaller screens. They need to redesign their websites.

Business Website Redesign

For small businesses to get the maximum benefit from the web and the search engines, they must have pages that work on all devices. A website can be redesigned for a fraction of what it cost to build it. The website designer already has the content from the existing site to work with. All that has got to be done is to put that content in a different code format that will work with mobile devices.

This is an example of the redesign of a business website.

Let us redesign your website.

SEO and Website Redesign

For a business that has an outdated website, redesign has two benefits. First, the site is easier to view and use on mobile devices. Second, it shows the search engines that you are targeting the mobile market. That will improve your search engine ranks for both mobile and desktop searches. Website redesign will pay for itself many times over for a small business.

Local Businesses and SEO

Local businesses sometimes feel pushed out by big companies in the search engines. But this shouldn’t be the case. The search engines have done a lot to accommodate local businesses in their local markets. They favor local websites for area searches and they have created local maps that focus strictly on the businesses in the local area. All a business has got to do is work with the tools available in Google and Bing to get into those searches. If you want help getting your website working in these searches then just contact us.

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SEO and Social Media

Do Social Media Posts Impact Ranks?

There is a lot of debate on whether search engine ranks are impacted by social media tools like Facebook, Twitter, Instagram and others. Those who argue that is has no impact are very naïve. Even if the posts to social media have no direct influence, they will likely generate traffic from the posts back to the business’s website. And that can have a significant influence on the rank of the website.

So, social media activity will have a positive impact on ranks if it is properly managed. The only question is whether the impact is direct or indirect. Posts should point traffic to your site. That would improve your ranks. Visitors that like your posts could link to your posts from their business websites, blogs or other social media. Those links will definitely improve your ranks.

Search engines and social media logos

Set Up Blogs to Post to Other Social Media

Blogs should be designed to post automatically on social media outlets. Tools are available that will do this every time you activate a post. This will reduce the time that must be invested in your social media efforts.

What Are Your Competitors Doing?

One factor that should influence your use of social media is how your competitors are using it. Many businesses think their competitors are not. And many of those are mistaken.

About 81 percent of small and medium-sized businesses are now leveraging social media for sales and growth. Don’t get left behind. Aside from being seen on platforms like Facebook, Twitter, and Instagram, it’s more important to understand how to utilize their features efficiently to better serve your customers.

SEOExpertpage.com

Whether your competitors are using social media or not, you should seriously consider using it. If they are not using it, then you have a chance to get ahead of them. If they are using it, then you are already behind and you need to try to catch up.

Social Media Does Have An Impact

As you can see in this post, social media does have an impact on your search engine optimization efforts. One thing you can count on over time is that the algorithms will change. So the impact of social media will also change over time as well. And I will bet that its influence will increase.

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Search Engine Rank Reports

Know Your Search Engine Ranks

Businesses need their websites ranked in the search engines. Quality ranks can steer valuable traffic to your website and that traffic can turn into sales. In managing your website you need to track your search engine rankings.

A Daily Report

Services are available to monitor your ranks in the search engines. They check your positions daily and provide you with the data the next day. Basic services can check the ranks of websites in Google, Bing and Yahoo.

The first thing you need to do is to determine what phrases you want to track. Once these are entered into the system, you can obtain valuable data on your ranks and learn the popularity of the phrases you have chosen. This is what a report looks like:

This is a search engine rank report

Rank Tracking

Your ranks are checked and recorded daily. You can review your ranks and compare them to those of a day ago, a week ago, 30 days ago, 90 days ago or to the time you started tracking them.

Search engine rank report options

Your search engine rank records allow you to see how well your businesses SEO efforts are working.

Targeting Words

A key element in tracking your ranks is determining what words to target. Initially, businesses target phrases that are the most obvious to be tracked. But, over time, analysis can help them find new phrases that will get more desired visitors to their sites.

Learn What Is Being Searched

Services are available that help you expand the phrases you target. A keyword suggestion tool can take a phrase and expand on it. Then you can track the suggested phrases and get an idea of how often those phrases are requested.

You competitors’ websites can give you more ideas. When you look at your competitors’ sites you can come up with more phrases to track. Reviewing their meta tags, headlines, page titles and other content can be very valuable. It can provide insights that will change your targets. A tool called the “Keyword Spy” can be very helpful.

This is the keyword spy tool.

Changing Targets

Over time you will drop phrases that are of no value and add phrases that carry more weight. After you have started tracking and have expanded on your targeted phrases, you need to evaluate what phrases need your attention. A phrase that rarely gets requested is not worth putting much effort into. But you don’t necessarily want to track very popular phrases. Odds are those are being targeted by many other businesses. So getting ranked in them will be difficult. If you are targeting a phrase that is searched very often but is too hard to get ranked in, then you should drop that phrase and spend your time targeting a phrase that you can get a beneficial rank in.

Track Your Competitors

One thing many businesses don’t think about doing is tracking the ranks of their competitors. Comparing your ranks to their ranks can provide some valuable insights. Your rank improvements should be compared to theirs. If your ranks are improving slightly but theirs are improving more, then you are losing ground.

Two rank reports compared

Improving Traffic Over The Long Term

Search engine rank reports are essential in keeping track of your website’s positions. And they are a good tool to keep a check on your business’s SEO service. Improvements in your ranks relative to your competitors will benefit your business. This should be your goal for the long term.

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