How to Use Search Engine Rank Reports

Businesses Need Ranks

Businesses get customers from their websites. Websites get visitors from the search engines. A website’s rank can have a significant impact on the number and quality of visitors that view the site. And that can have a significant impact on the number of new customers a business gets. SEO is a critical element of many websites of small businesses. Those businesses can get help in their efforts from a range or sources. Knowing your real ranks in the search engines can be a valuable asset.

Getting Accurate Data

Many people check their ranks on their office PCs and they see their website in the top position. This gives them a sense of security that is unwarranted. Those ranks are not likely to be the ranks viewed by someone who has not viewed your site in the past. Those ranks have been influenced by the search engine that is trying to modify the results to make you happy. It sees that you have view your own site in the past, so it give your site extra credibility. That causes the rank you see to be better than the rank that a new visitor will see.

Businesses need a source to get accurate rank data. This is available in our search engine rank report. It checks your ranks and indicates to the search engines that it has not viewed this site in the past. This produces results much closer to those that will be seen by a new searcher. This is the information that you need. Your ranks will be lower, but you will be able to see where your search engine optimization efforts need to focus.

The Search Engine Rank Report

The search engine rank report allows you to track the rank of your website for phrases of your choice. It is easy to get started. All you have to do is provide your website address and the phrases you want to view your ranks in. Within 24 hours you will have a report that provides you with ranks that were retrieved by the service.

In the rank report you will see your ranks in Google, Bing and Yahoo. The results can be customized for a location. And the report give you a value on the frequency that your target phrase is searched. This element can be very valuable in determining where to invest time in your SEO efforts.

Time Adds Detail

Over time your report will keep records of your ranks. Your latest report is the day before. And you can check results any day prior to that, back to the day you started the service. It also has many options for viewing where valuable comparisons can be made. The report will show you movements made in your ranks over the long term. You can set the report to show your changes in ranks over a single day, seven days, thirty days or from the time you began the service. This can prove to be very valuable in the evaluation of SEO personnel or SEO services.

Ranks will likely change daily. The daily changes evolve into movement over the long term. Those long term changes will indicate the effectiveness of your SEO efforts. The changes in your competitors’ ranks can give you an idea of what kind of successes they are having and what phrases they are targeting.

Search engine rank report compares ranks on diffenent dates.

Track Your Ranks and Competitors’ Ranks

The reports can go beyond showing a business where their site ranks. It can be used to monitor other sites. Businesses can get search engine ranking reports to monitor their ranks and the ranks of their competitors. They can use those reports to track their sites and track their competitors’ sites over time. Comparing your SEO successes to those of your competitors can give you an advantage and generate some ideas for new opportunities.

Search engine rank reports for two competing businesses.

In the example above, a stone company has found a market segment in an area that it had discounted in the past. The phrases “pet grave marker” and “stone pet memorial” are searched more often then was realized. This created an opportunity. So the company targeted these phrases and began to cater to this market.

Check Behind Your SEO Services

If you already employ an SEO service, then you should still consider tracking your search engine ranks to keep the contractor in check. SEO services have incentive to show you good results. The questions is: “Are they being honest?” With your own rank report you can  find out if they are.

We offer results that can be viewed on the day of your choice. If you get data from your SEO service for a particular day, then you can go to our report and retrieve the data for that date. You can compare those results with the results your SEO service presents.

SEO for Business Websites is Long Term

Small businesses need to keep a close eye on their ranks. The reports we provide will keep a history of results from the day you begin the service. Dependable search engine rank reports allow you to track their search engine ranks over the long term. And they allow you to evaluate your SEO services for your business’s website.

Get started on your reports today. If you want to give it a try then sign up for a free report. We will let you use this for a limited time. You will get to see where your site ranks and get some ideas on what needs improvement. You can see how your ranks change daily. If you decide that SEO for business is in your interest, then we will be available to help you.

Please follow and like us:

SEO and Social Media

Do Social Media Posts Impact Ranks?

There is a lot of debate on whether search engine ranks are impacted by social media tools like Facebook, Twitter, Instagram and others. Those who argue that is has no impact are very naïve. Even if the posts to social media have no direct influence, they will likely generate traffic from the posts back to the business’s website. And that can have a significant influence on the rank of the website.

So, social media activity will have a positive impact on ranks if it is properly managed. The only question is whether the impact is direct or indirect. Posts should point traffic to your site. That would improve your ranks. Visitors that like your posts could link to your posts from their business websites, blogs or other social media. Those links will definitely improve your ranks.

Search engines and social media logos

Set Up Blogs to Post to Other Social Media

Blogs should be designed to post automatically on social media outlets. Tools are available that will do this every time you activate a post. This will reduce the time that must be invested in your social media efforts.

What Are Your Competitors Doing?

One factor that should influence your use of social media is how your competitors are using it. Many businesses think their competitors are not. And many of those are mistaken.

About 81 percent of small and medium-sized businesses are now leveraging social media for sales and growth. Don’t get left behind. Aside from being seen on platforms like Facebook, Twitter, and Instagram, it’s more important to understand how to utilize their features efficiently to better serve your customers.

SEOExpertpage.com

Whether your competitors are using social media or not, you should seriously consider using it. If they are not using it, then you have a chance to get ahead of them. If they are using it, then you are already behind and you need to try to catch up.

Social Media Does Have An Impact

As you can see in this post, social media does have an impact on your search engine optimization efforts. One thing you can count on over time is that the algorithms will change. So the impact of social media will also change over time as well. And I will bet that its influence will increase.

Please follow and like us:

Search Engine Rank Reports

Know Your Search Engine Ranks

Businesses need their websites ranked in the search engines. Quality ranks can steer valuable traffic to your website and that traffic can turn into sales. In managing your website you need to track your search engine rankings.

A Daily Report

Services are available to monitor your ranks in the search engines. They check your positions daily and provide you with the data the next day. Basic services can check the ranks of websites in Google, Bing and Yahoo.

The first thing you need to do is to determine what phrases you want to track. Once these are entered into the system, you can obtain valuable data on your ranks and learn the popularity of the phrases you have chosen. This is what a report looks like:

This is a search engine rank report

Rank Tracking

Your ranks are checked and recorded daily. You can review your ranks and compare them to those of a day ago, a week ago, 30 days ago, 90 days ago or to the time you started tracking them.

Search engine rank report options

Your search engine rank records allow you to see how well your businesses SEO efforts are working.

Targeting Words

A key element in tracking your ranks is determining what words to target. Initially, businesses target phrases that are the most obvious to be tracked. But, over time, analysis can help them find new phrases that will get more desired visitors to their sites.

Learn What Is Being Searched

Services are available that help you expand the phrases you target. A keyword suggestion tool can take a phrase and expand on it. Then you can track the suggested phrases and get an idea of how often those phrases are requested.

You competitors’ websites can give you more ideas. When you look at your competitors’ sites you can come up with more phrases to track. Reviewing their meta tags, headlines, page titles and other content can be very valuable. It can provide insights that will change your targets. A tool called the “Keyword Spy” can be very helpful.

This is the keyword spy tool.

Changing Targets

Over time you will drop phrases that are of no value and add phrases that carry more weight. After you have started tracking and have expanded on your targeted phrases, you need to evaluate what phrases need your attention. A phrase that rarely gets requested is not worth putting much effort into. But you don’t necessarily want to track very popular phrases. Odds are those are being targeted by many other businesses. So getting ranked in them will be difficult. If you are targeting a phrase that is searched very often but is too hard to get ranked in, then you should drop that phrase and spend your time targeting a phrase that you can get a beneficial rank in.

Track Your Competitors

One thing many businesses don’t think about doing is tracking the ranks of their competitors. Comparing your ranks to their ranks can provide some valuable insights. Your rank improvements should be compared to theirs. If your ranks are improving slightly but theirs are improving more, then you are losing ground.

Two rank reports compared

Improving Traffic Over The Long Term

Search engine rank reports are essential in keeping track of your website’s positions. And they are a good tool to keep a check on your business’s SEO service. Improvements in your ranks relative to your competitors will benefit your business. This should be your goal for the long term.

Please follow and like us: