Small Website vs. No Website

A single page website serves as a contact source.

Single Page Websites Are Super Affordable

Have you ever backed out of building a website because of the cost? If so, did you ever consider a simple single page website? It could have benefits for your business that far out weigh the costs.

Our Starter Websites Are Low Cost

We have created super small single page websites for several businesses. These sites can be found in the search engines, they expand the calling card credibility and they can be created for as little as $100. This is a low cost investment that small businesses can afford.

The Option for Website Growth

We promote these websites because most of our clients expand their sites over time. Their sites become more valuable to them and they become more valuable to us. The reason they do is because their sites proved their worth and the clients were certain that additional pages would pay for themselves. This has been a wonderful tool for getting doubtful business owners to have confidence in the web.

Placement In The Search Engines

There are a large number of small businesses out there that have elaborate signage on their road vehicles and no websites. I make a note of those that I see and look for them on the search engines when I get to my office. If you type in the company name and it has a unique name or word combination in it, then you will likely find the business. If you type in the product or service they offer, and they don’t have a website, then you will only find the websites of their competitors. The people who type in that company name are going to be the only ones who find it. And they already know about that business.

Mobile website search screen

Most businesses need to be found by potential customers who don’t already know about them. A small website in a local market can be found when searchers type in the product or service. A business with no website is much less likely to be found by that searcher.

Business Website in mobile searches

A Single Page Website Is Better Than Nothing

Any website will get more exposure than no website. You just need a couple of attractive photos and some text that clearly describes your products and services. Those can be posted on a single page website that is very affordable. And that website can be very valuable to a small business.

We have a client that only posts their logo, their phone numbers and their email addresses:

The mobile view of a single page website.

This client operates in a small town. And their single page website has value. Almost everyone in the market area knows them. People search for them on their mobile devices. The business simply created a contact page and that is all they post on the web. Their site will be found when searchers type in their company name or when searchers type in their services.

In the past, this small business depended on the local phone book and the yellow pages. But who uses that anymore? Today they look for it on their mobile device.

A single page website like this one is very affordable. And it can be expanded to a larger website in the future.

Calling Card Credibility

Another advantage of any website is that it extends the value of a calling card. A card with a web address gives the feel of credibility. Potential clients that receive the card get the impression that the business is well established.

The Established Business

The feeling of an established business wins favor over the business that does not give that feeling. I’m sure you are like me in that you have chosen a company because of their longevity. Customers that see a website can get most of the information they are looking for on that page. And the fact that they see that site adds some feeling of longevity to the business.

You Work Your Business, We’ll Handle The Web

If you don’t have a site and want to consider a single page website, then give us a call and mention this blog post. We can handle every aspect of it for you. Many small businesses have very few employees. They can’t afford to hire a website designer. And they are not always able to hire an employee with required job skills for their business and web design skills, no matter how simple they are. That’s where we come in.

Our professionals are available to design and manage your website whenever you need us. We are just a phone call, an email or a text message away. Text modifications and changing images can be made within a matter of hours of receiving the request. Additional pages can be placed on the site in a matter of days. Larger projects are worked into a timeline. We will give you the benefits of hiring a web design professional at a fraction of the cost.

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Web Content Selection

Content is King

In January of 1996 Bill Gates, a co-founder of Microsoft, wrote an essay that holds true today, just in a slightly different context. The “Content is King” essay referred to the process of selling information over the Internet.  In 1996 less than one percent of the world population was using the Internet. The essay was written before most people knew anything about the web.

What is Web Content?

Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations.

Wikipedia

website content examples

A business has many options in the type of content it can present on the web.  The two primary elements of web content are text and media. We all know what text is. Media includes several elements. Those are images, video, animation and sound.

In creating web content, text is the first thing most of us think about. But, the phrase “a picture is worth a thousand words” rings as true on the web as anywhere. And the presentation of a quality video can raise a presentation to another paradigm.

Today, on the web, the impact of animation and sound can be very good or very bad. Poor animation can simply be ugly. Unexpected sound can catch visitors off guard and simply piss them off. Be extra careful when using these mediums for your web content.

Web Content Management

Content is king, especially on a website. A beautifully designed website is inviting to new visitors. But, quality content is what gets them to stay on the website and, in most cases, come back repeatedly.

Business Website Content

Content is the key element that makes a business website. It needs to be created thoughtfully and carefully through effective web content management.

Businesses need to update the content of their websites on a regular basis. Old content carries a range of liabilities. It chases away regular visitors to your site. It sends harmful signals to the search engines. And it brings your commitment into question. Updated content can be enticing and encourages them to visit in the future.

Blog Content

Blogs run on a timeline. Content is updated in younger blog posts. Older posts serve as a record of the past and don’t always need to be updated, especially if newer posts update content that is outdated on older posts. Creating a link from the older post to the newer one with a little explanation of the changes helps visitors and has a positive impact on your search engine ranks.

Republishing is another option for older posts. But, they need to be updated and the post should reveal that it is an update. Blog content that is no longer relevant, or out of date, should be deleted and/or replaced when republishing.

Selling Website Content

Many people consider “selling content” as selling a subscription to a blog or selling ad space on a blog. Gates predicted in his 1996 essay that this type of content provider could “expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions.”

He went on to predict:

In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information.

-Bill Gates

Today, that “initial message” comes in the form of the title and description of the website. These are the first things a searcher sees when they get results in the search engines. If their content quality attracts the attention, then the visitor will click through to the site. Next come the quality of the websites first headlines and text. Their quality determines whether the visitor scrolls further on the web page. Then the quality of the web page determines whether the visitor goes to additional pages.

deck of cards stacked up

As you can see website content can break down at many points. Quality web content management helps avoid this.

Contact us if you need help with your web content.

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Websites Viewed on Mobile Devices

The Web Viewing Shift

It was not long ago that most Americans felt they needed a personal computer in order to stay in touch with the world via the web. Today, most of them are able to do everything they want on a tablet or a smart phone. So why should they spend their money on a desktop computer?

Website designers are creating sites with this in mind. They know that over time more and more sites will be viewed on smart devices while fewer will be viewed on desktops. So the place they need to invest their time is in the mobile design. Today this is done in the “mobile first website design” format.

What is Mobile First?

For years all of the sites we have designed have been mobile friendly. That means they have pages that will operate on mobile devices. As the share of website views has shifted from desktop to mobile, the primary method of website design have shifted to mobile first. A mobile first design begins with the layout of the website in a mobile device. After the mobile design is completed, the site is modified to accommodate the desktop screen.

Our Mobile First Website Design Example

We recently finished a mobile first business website for a new client. J & J Marine asked for a new website. They knew that most of their visitors would use mobile devices. So we approached their site with mobile first website design.

Boating Business Website

We designed the J & J Marine site in the mobile first format. When a website is designed in mobile first format the designers focus on the layout and look of the site on mobile devices. Then they modify the design to accommodate desktop screens. This is a good way for businesses to create their websites today. The reason is that most site visits today are made on mobile devices.

Mobile Focus Will Increase

In the near future the share of devices sold is expected to increase for mobile devices and decrease for desktops. Take a look at the predictions made by statista:

device share of website views

Old Sites Need a Mobile First Website Redesign

There are still many small businesses that have websites that are not mobile friendly. In order for their websites to live up to their full potential, they need to be redesigned in the mobile first format.

We offer mobile first website redesign services. If you have a website that needs to be redesigned, then give us a call. We will review what we can do that will make it mobile friendly.

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