Affordable Websites

Small Businesses Need Affordable Websites

Too many small businesses got burned on their websites years ago. They were led to believe that a simple site would require a costly investment, an investment so high that many decided to go without. Those that took the risk got burned. Over time the costs of sites have gone down. Part of that is due to more competition, part is due to improved technology and a lot is due to the improved awareness of business management.

These photos are of businesses that use websites.
Different businesses have different website needs.

What Does A Website Cost?

This is the primary question we are asked when potential clients contact us. But before we can give them a number, we need some details. A website that has a single page with a few images and several paragraphs of text can run as little as $300. A site that sells 100,000 products online, posts regular blogs and manages social media can cost millions to build and requires the hiring of several employees to maintain it. Give us details and we can give you an estimate on the cost of a website.

What Do You Need?

The first thing you need to do is determine what kind of website best meets your needs. To do this you need to answer some basic questions. And the primary one is “What is the purpose of the website?”

Determining the Purpose of Your Website

The possible functions of websites for small businesses are great.  Different businesses have different motives for creating a website. Some use it as a tool to communicate with clients and/or employees. Others use it to promote their business. And some creates sites to do both. The sites required by most small business fall in three primary categories. Those categories are information, marketing and ecommerce.

Different websites have different functions.
Business website categories include information, marketing and ecommerce.

An Information Website

Some businesses simply want to use a website to get information to their clients. For example, a window treatment business may want to post PDF files that give the customers instruction on installing products. Creating such a site requires some effort on the way the website works and the process for posting content. Something like this could be done at low cost in a blog format.

A Marketing Website

If you are promoting goods and services on your site then one of the best places to start in determining what you need is other websites in your market. It is ideal to have the best site in your market. But, some businesses cannot afford to make that investment. Even so, it is a good idea for a business to create a site that is compatible with others in its market.

An Ecommerce Website

Selling products online normally requires the most significant investment. If it is managed properly in the right market, then it can also provide the greatest rewards. Creating such a site requires the design of a marketing website, the installation of a shopping cart and the process of posting products on the site. Deciding to create an ecommerce site should be reviewed carefully before putting significant resources at risk.

Starting Small Can Be a Good Option

For a business that has no history with a website, a relatively safe possibility is to start with a small website. From a single page site to one with several pages, a custom website can be created without putting too many resources at risk. And as you see the need you can always grow the site over time.

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Website Investment for Small Businesses

Websites Are Affordable

Businesses can pay a wide range of prices for their websites. As with any investment, websites need to bring more revenue in to a business than they cost to create and maintain. For a major retailer selling thousands of products online, this investment is millions of dollars. And the return those businesses get from those sites is well worth the investment. For a small business providing just a few services the same holds true, just at a lower level, a much lower level.

A Small Investment

Most small businesses can afford the small investment required to get their company online. Our company has created attractive sites for as little as $300.00. These are usually unique businesses that simply want the credibility that comes with having a web address to put in their other promotional material, such as their print advertising. The businesses potential customers see a web address and it gives them a little more confidence that the business is credible. They may go look at the site, they may not. If they do look at the site it can be a single page that is attractive and provides general information about the company. This is a benefit. It can generate a phone call or an email inquiry. That can lead to a sale.

This is an example of a single page website that we designed for a small business in Hawaii.
We Created a Single Page Website for this Hawaiian business.

Avoid “Cheap” Websites

The site shouldn’t look cheap. When you use cheap web design, you loose credibility. Visitors to those sites see poor photos and poorly written text, then they elect to avoid that company. Our services will keep your site out of the “cheap” category.

Maximizing Your Website Investment

In determining the amount of funds a business is willing to put into any investment, it should try to maximize it’s return on that investment (ROI). To do this requires analysis of how much money will be brought into the firm by various levels of investment. In the case of a website, the question becomes “Should we build a small, medium, large or super large website?” With the help of a website designer you can come up with the various costs of different sites. Then you need to make a determination as to what kind of marginal revenue those different sites will generate. The one that generates the most is the one the business should choose.

Back to Affordable

Businesses have a wide range of possibilities in creating their websites. And, as you can see, websites are affordable. The questions truly becomes, “Can your afford not to have one?”

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