Many Small Businesses Have Outdated Websites
Over ten years ago many small businesses were creating their websites with a lot of excitement. They were excited about getting on the web and gaining new business from those sites. Today, too many of those businesses have lost that enthusiasm and have done very little to keep their sites up-to-date.
The Old Desktop Design
A decade ago the premium website was designed for desktop devices. But in January of 2007 Steve Jobs introduced the iPhone. And we all know what happened after that.
Mobile phone visitors were able to view websites on the small screens of their phones. In the early years those websites were hard to work with on a smart phone. This created a problem for some small businesses and an opportunity for others. Those that didn’t redesign their websites lost mobile visitors. Businesses that invested in site redesigns picked up those visitors.
Website redesign in the early years was expensive. It required web designers with special skills. In effect, two websites had to be created. One for desktop devices, one for mobile devices. As a result, many businesses did not update their sites.
Small print on mobile devices is hard to read and must me manipulated.
Redesign is Cost Effective
Today website redesign is not nearly as expensive as it was years ago. Software and code improvements have been created to make website pages automatically adjust to the viewers device. Businesses that have outdated websites need to consider redesigning those sites. This will improve their search engine positions and will help them acquire new visitors. And it won’t cost as much as it did several years ago. Improvements in technology have caused the cost of website design to go down.
Mobile friendly sites are easy to read on various screens.
Learn more about website redesign.
” The Times They Are A-Changin’ “
– Bob Dylan, 1963
In 1963, the year Dylan wrote “The Times They Are A-Changin’ ” the world population was at 3,194,075,347 according to populationpyramid.net. As the years past predictions were regularly made as to what the world could support. The predictions were bumped regularly as the population grew. Today Population Pyramid says we are at 7,597,175,534.
“The first integrated circuit was produced in September 1958, but computers using them did not begin to appear until 1963.” – Wikipedia. It wasn’t until 1966 that Hewlett-Packard used them in commercial computers. For years after that these huge machines required air conditioning to keep them cool. Today, we carry many times that power in our pockets. No AC required.
“Starting in the 1960s the markets in many industries became saturated with competition” (historycooperative.org). Direct marketing was introduced. Companies dedicated entire departments of their businesses to marketing. Today, they dedicate entire departments to the web and web marketing.
Who knows? It’s up to all of us. Keep your eyes on Microsoft, Apple, Google and the other web giants. Try something that you haven’t tried before. Create a video and post it on YouTube. It won’t cost you anything. Start a blog. You can set up a free blog at WordPress.com. The point is: Keep Learning! There is a ton out there that won’t cost you a dime.
Did Dylan have any clue how his words would hold for 55 years?
Can you even imagine what will happen in just the next ten?
“The Only Thing Constant Is Change”
– Heraclitus, Greek Philosopher
SSD – Your SEO Is Impacted By Your Website’s Server Speed
The rank of your website is impacted by many things. One thing often not considered is the speed of the server. Small business SEO can be significantly impacted by the speed of a server.
We offer our clients some of the fastest server speeds available. We employ an SSD dedicated server that we use for our clients’ websites. We also offer dedicated servers to each client that wants their own.
Shared Hosting vs. Dedicated Hosting
Most sites are hosted on servers that share space with other websites. This causes a range of problems, such as too much traffic or bad search engine practices. When businesses use these services there is no way to know who they are sharing their space with. Their sites performance is impacted by the actions of shared sites, therefore it takes control away from the business of the website.
Many web designers use a portion of the space on a shared server to host their clients’ websites. We offer space on our dedicated solid state server because we want our clients to have high performing websites. And we reserve the space to be used by our clients only. We monitor their content and do not allow black hat practices. The insures our clients get quality hosting.
More Traffic Means Slower Speed
A server can only move a certain amount of data at a time. With many websites on a server and many people trying to view those sites, it will almost certainly require more time to access those sites as the number of websites increases. This slower access hurts ranks because search engine algorithms penalize slow sites.
Dedicated Hosting Options
There are many options to choose from when deciding what type of server to use. One of the primary differences is the type of drive that it uses. Servers are designed as hard disk drives (HDDs) or solid state drives (SSDs). Hard disk drives consist of spinning disks and reading heads. These moving parts are more prone to have mechanical problems. These solid state drives store information on interconnected flash-memory chips. These have no moving parts.
SSD Is Faster and More Reliable
Solid state drives are the most updated hardware. With no moving parts they are less likely to develop problems. They are also much faster.
Contact us today and we will discuss what an SSD server can do for your website.
Small Business Web Presence
Today, a business has a variety of web mediums at it’s disposal. Small business web presence can be improved with the proper management of these mediums.
The Business Website
Web users are searching Google to find information on websites. The website is the strongest web element for nearly all businesses. The typical home page is the primary impact point. Therefore, it needs to be well designed and able to answer the visitors’ primary questions.
While the website is the primary hub of a business’s web marketing, it’s impact will grow exponentially when it is supported by other web elements. For that reason, businesses are putting more resources on elements like social media.
The second most searched element on the web is YouTube. And it’s results don’t include websites. So a business that does not incorporate the use of videos is loosing out on a huge number of searches.
Web presence for a small business is significantly enhanced with social media. Different businesses need different elements. For example, a small cafe can capitalize on short, time sensitive posts. If they are reaching the end of a day and have dairy products that will go bad overnight, then they can post “today only” specials on products that include those dairy items. Reaching a market for such a promotion is ideal for a micro blog, like Twitter. An example for different social media elements would be a home builder. For the home builder, content is not as time sensitive and can be longer, as with blogs. The builder’s customer is not going to make an instant decision. Therefore, the content is not nearly a time sensitive.
Continue Enhancing Your Businesses Web Presence
Make your web assets work together over the long term. Continued enhancement will improve benefits.