Does Your Business’s Website Need a Manager?
Small business owners and managers have plenty to do. And a large number of them put their websites on the back burner after their sites are online. A neglected website loses value quickly. A well managed website will keep the content and the functions of the site up to date and working smoothly. That management will help a site maintain its value.
There are three basic areas that need to be manged in a website. First, a site needs content updated on a regular basis. Second, a site needs to have it’s structure reviewed and updated. Third, a site needs a back end review of things like its domain, hosting and email setup to make sure that services are renewed on schedule.
Keeping a website up to date for most small websites is not costly. It just requires a little discipline. Many smaller businesses only need to make a change once or twice a month. This job is normally turned over to someone who has little experience in web work and doesn’t have the time to learn it. This lack of experience can hinder the performance of the site.
We can help by managing your website’s content for you. We will develop a plan and a schedule for updates. We will also review the back end of your website operations.
Content is one of the primary items a website manager needs to update regularly. The frequency of updates will vary for different businesses based on what goes on in their markets. Those that update frequently are often able to stick to a schedule and keep content up to date. Those that don’t find it harder to stick to a schedule. This is where we can help. When we manage your content we will make sure it is updated on schedule.
Determining When to Update
Businesses need to create a program for content updates. For some businesses an update every couple of weeks is ample. For others, they should make daily modifications. This factor is determined by their markets.
A business that is selling heating and cooling services in a small community is likely to have just a couple of competitors. And you wouldn’t expect those competitors to be updating their sites very often. Reviewing the site and posting up to date content every other week will help keep this site fresh and well ranked in the search engines.
A business that is selling cars in a big city needs to update their site daily. Maybe several times a day. Why? Because their competitors are doing exactly that. Car buyers are likely to be looking for cars for several days in a row. And they are looking for new material on the websites. When visitors find nothing new, they probably won’t be back to check the site again. This will cause their site ranks to fall. And dropping behind competitors will have a negative impact on their site’s traffic.
Customizing a Plan for Content
Our website management services will include a plan designed to keep your site updated on a regular basis. We will take a look at your market and your competitors and develop a plan that will work for your business.
Review the Website Structure
Businesses need to review their entire websites on a regular basis. Even those that make daily content modifications tend to forget about back pages. For that car dealership, someone needs to review the entire site on a seasonal basis to insure that a special promotion is not out of date. It doesn’t look too good when a visitor finds an offer on a website that is no longer available.
Comparing to Competitors
In your website review you need to also review the websites of your competitors. Doing so will keep you from getting behind on any new elements in your market. And it will keep you in close competition with others in that market.
Back End Review
There are businesses out there that have posted their sites and practically forgotten about them. That is until someone calls them and wants to sell their domain back to them after it has expired. Forgetting to keep updated contact information on your domain provider or hosting service can cause sudden problems that can be very hard to overcome. A schedule needs to be developed to keep a regular check on those functions.
Are You One Of Those Who Forgot?
Too many small businesses today have put their websites up and forgotten about them. If you are one of those, then now is the time to develop a plan for getting your site active again.
Make Us Your Website Manager
If you find it hard to create a plan for updating your website or for sticking to a plan, then we will be happy to help you. We will review your site, review your market and review your options. Our services range from designing a plan that you keep in-house to creating and managing a plan for you.
Contact us and we can help you develop a plan to manage your site effectively. We can schedule regular content updates, make scheduled site reviews and keep a check on your site’s back end.
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Single Page Websites Are Super Affordable
Have you ever backed out of building a website because of the cost? If so, did you ever consider a simple single page website? It could have benefits for your business that far out weigh the costs.
Our Starter Websites Are Low Cost
We have created super small single page websites for several businesses. These sites can be found in the search engines, they expand the calling card credibility and they can be created for as little as $100. This is a low cost investment that small businesses can afford.
The Option for Website Growth
We promote these websites because most of our clients expand their sites over time. Their sites become more valuable to them and they become more valuable to us. The reason they do is because their sites proved their worth and the clients were certain that additional pages would pay for themselves. This has been a wonderful tool for getting doubtful business owners to have confidence in the web.
Placement In The Search Engines
There are a large number of small businesses out there that have elaborate signage on their road vehicles and no websites. I make a note of those that I see and look for them on the search engines when I get to my office. If you type in the company name and it has a unique name or word combination in it, then you will likely find the business. If you type in the product or service they offer, and they don’t have a website, then you will only find the websites of their competitors. The people who type in that company name are going to be the only ones who find it. And they already know about that business.
Most businesses need to be found by potential customers who don’t already know about them. A small website in a local market can be found when searchers type in the product or service. A business with no website is much less likely to be found by that searcher.
A Single Page Website Is Better Than Nothing
Any website will get more exposure than no website. You just need a couple of attractive photos and some text that clearly describes your products and services. Those can be posted on a single page website that is very affordable. And that website can be very valuable to a small business.
We have a client that only posts their logo, their phone numbers and their email addresses:
This client operates in a small town. And their single page website has value. Almost everyone in the market area knows them. People search for them on their mobile devices. The business simply created a contact page and that is all they post on the web. Their site will be found when searchers type in their company name or when searchers type in their services.
In the past, this small business depended on the local phone book and the yellow pages. But who uses that anymore? Today they look for it on their mobile device.
A single page website like this one is very affordable. And it can be expanded to a larger website in the future.
Calling Card Credibility
Another advantage of any website is that it extends the value of a calling card. A card with a web address gives the feel of credibility. Potential clients that receive the card get the impression that the business is well established.
The Established Business
The feeling of an established business wins favor over the business that does not give that feeling. I’m sure you are like me in that you have chosen a company because of their longevity. Customers that see a website can get most of the information they are looking for on that page. And the fact that they see that site adds some feeling of longevity to the business.
You Work Your Business, We’ll Handle The Web
If you don’t have a site and want to consider a single page website, then give us a call and mention this blog post. We can handle every aspect of it for you. Many small businesses have very few employees. They can’t afford to hire a website designer. And they are not always able to hire an employee with required job skills for their business and web design skills, no matter how simple they are. That’s where we come in.
Our professionals are available to design and manage your website whenever you need us. We are just a phone call, an email or a text message away. Text modifications and changing images can be made within a matter of hours of receiving the request. Additional pages can be placed on the site in a matter of days. Larger projects are worked into a timeline. We will give you the benefits of hiring a web design professional at a fraction of the cost.
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Replace Outdated Websites
A large number of businesses have outdated websites. Too often they are neglected by the business but still found by visitors on the web. When these visitors go to the site they are normally able to tell, via content or structure, that the site has not been updated in a long time. A site with these problems needs to be redesigned as soon as possible.
Websites that need to be redesigned typically need work on two elements. Those are content and structure. The redesign of a website uses existing elements of the old site to serve as a guide for the redesign of the new site.
Website Redesigned to Fit Mobile Devices
If a business has outdated website content, then it can be used as a guide for content on the new website. Text should be reviewed and edited. Images need to be reviewed. Poor images need to be replaced.
Sites that are hard to get around need a new structure. Many sites are not designed to be compatible with mobile devices. These need a structure redesign.
This Website Accommodates Multiple Size Screens
Simple Structure Redesigns
Some websites simply need to redesign their site’s structure. Sites that have kept their content up-to-date but do not have mobile friendly pages fall into this category. A redesign of this type of website normally costs a lot less than businesses expect. That’s because a major portion of the desired site already exists.
A company that has kept a site like this updated normally knows the sites shortfalls. With that knowledge they can quickly put together a plan for the redesign. And they have kept the content updated on a regular basis. So placing content on the new site is simple and easy to do.
Website Redesign and Content Updates
A large number of business websites have poor website designs and outdated content. This gives them the ideal opportunity to get everything updated. The fact that they have an existing website gives them an advantage over designing a site from scratch. Their poor website design serves as a guide for what not to do. And even a little experience with the old site gives them some direction for the new one.
While most of the content needs to be replaced, the existing content can still serve as a guide. And some portions can be reused. Most images are likely outdated and will need to be edited or replaced. And even if they need to use some of the old images, new tools make it easier to take those images and improve them.
New Business Websites
Too many businesses have websites that are totally outdated. In many cases these do more damage to the business than they do good. These sites need a total redesign. There is a slight advantage this business has over starting a site from scratch. They at least know what the don’t want.
These businesses need to drop back and take a look at the sites of their competitors. And they can get some ideas on how to design their new site from those competing sites.
Redesign Costs Less Than A New Site
One advantage that all existing sites have, whether they are good or bad, is that they can give the designers some direction on the new site. Businesses can learn from their existing sites what works and what doesn’t on the web. The website designers can use what is good and eliminate what isn’t. Then they add higher quality content and the site is significantly improved.
Improve The Website Design at a Reasonable Price
As time passes web design tools have become more powerful and easier to use. Creating an attractive website design is much easier and costs less today than it did years ago. Too often, managers put off needed website redesigns because they have a misconception as to what it will cost. When they learn the truth, they regret not having started the process sooner.
Contact us if you need a website redesigned. We will be happy to review your existing site and make a proposal for redesigning it.
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Businesses Need Ranks
Businesses get customers from their websites. Websites get visitors from the search engines. A website’s rank can have a significant impact on the number and quality of visitors that view the site. And that can have a significant impact on the number of new customers a business gets. SEO is a critical element of many websites of small businesses. Those businesses can get help in their efforts from a range or sources. Knowing your real ranks in the search engines can be a valuable asset.
Getting Accurate Data
Many people check their ranks on their office PCs and they see their website in the top position. This gives them a sense of security that is unwarranted. Those ranks are not likely to be the ranks viewed by someone who has not viewed your site in the past. Those ranks have been influenced by the search engine that is trying to modify the results to make you happy. It sees that you have view your own site in the past, so it give your site extra credibility. That causes the rank you see to be better than the rank that a new visitor will see.
Businesses need a source to get accurate rank data. This is available in our search engine rank report. It checks your ranks and indicates to the search engines that it has not viewed this site in the past. This produces results much closer to those that will be seen by a new searcher. This is the information that you need. Your ranks will be lower, but you will be able to see where your search engine optimization efforts need to focus.
The Search Engine Rank Report
The search engine rank report allows you to track the rank of your website for phrases of your choice. It is easy to get started. All you have to do is provide your website address and the phrases you want to view your ranks in. Within 24 hours you will have a report that provides you with ranks that were retrieved by the service.
In the rank report you will see your ranks in Google, Bing and Yahoo. The results can be customized for a location. And the report give you a value on the frequency that your target phrase is searched. This element can be very valuable in determining where to invest time in your SEO efforts.
Time Adds Detail
Over time your report will keep records of your ranks. Your latest report is the day before. And you can check results any day prior to that, back to the day you started the service. It also has many options for viewing where valuable comparisons can be made. The report will show you movements made in your ranks over the long term. You can set the report to show your changes in ranks over a single day, seven days, thirty days or from the time you began the service. This can prove to be very valuable in the evaluation of SEO personnel or SEO services.
Ranks will likely change daily. The daily changes evolve into movement over the long term. Those long term changes will indicate the effectiveness of your SEO efforts. The changes in your competitors’ ranks can give you an idea of what kind of successes they are having and what phrases they are targeting.
Track Your Ranks and Competitors’ Ranks
The reports can go beyond showing a business where their site ranks. It can be used to monitor other sites. Businesses can get search engine ranking reports to monitor their ranks and the ranks of their competitors. They can use those reports to track their sites and track their competitors’ sites over time. Comparing your SEO successes to those of your competitors can give you an advantage and generate some ideas for new opportunities.
In the example above, a stone company has found a market segment in an area that it had discounted in the past. The phrases “pet grave marker” and “stone pet memorial” are searched more often then was realized. This created an opportunity. So the company targeted these phrases and began to cater to this market.
Check Behind Your SEO Services
If you already employ an SEO service, then you should still consider tracking your search engine ranks to keep the contractor in check. SEO services have incentive to show you good results. The questions is: “Are they being honest?” With your own rank report you can find out if they are.
We offer results that can be viewed on the day of your choice. If you get data from your SEO service for a particular day, then you can go to our report and retrieve the data for that date. You can compare those results with the results your SEO service presents.
SEO for Business Websites is Long Term
Small businesses need to keep a close eye on their ranks. The reports we provide will keep a history of results from the day you begin the service. Dependable search engine rank reports allow you to track their search engine ranks over the long term. And they allow you to evaluate your SEO services for your business’s website.
Get started on your reports today. If you want to give it a try then sign up for a free report. We will let you use this for a limited time. You will get to see where your site ranks and get some ideas on what needs improvement. You can see how your ranks change daily. If you decide that SEO for business is in your interest, then we will be available to help you.
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Content is King
In January of 1996 Bill Gates, a co-founder of Microsoft, wrote an essay that holds true today, just in a slightly different context. The “Content is King” essay referred to the process of selling information over the Internet. In 1996 less than one percent of the world population was using the Internet. The essay was written before most people knew anything about the web.
What is Web Content?
A business has many options in the type of content it can present on the web. The two primary elements of web content are text and media. We all know what text is. Media includes several elements. Those are images, video, animation and sound.
In creating web content, text is the first thing most of us think about. But, the phrase “a picture is worth a thousand words” rings as true on the web as anywhere. And the presentation of a quality video can raise a presentation to another paradigm.
Today, on the web, the impact of animation and sound can be very good or very bad. Poor animation can simply be ugly. Unexpected sound can catch visitors off guard and simply piss them off. Be extra careful when using these mediums for your web content.
Web Content Management
Content is king, especially on a website. A beautifully designed website is inviting to new visitors. But, quality content is what gets them to stay on the website and, in most cases, come back repeatedly.
Business Website Content
Content is the key element that makes a business website. It needs to be created thoughtfully and carefully through effective web content management.
Businesses need to update the content of their websites on a regular basis. Old content carries a range of liabilities. It chases away regular visitors to your site. It sends harmful signals to the search engines. And it brings your commitment into question. Updated content can be enticing and encourages them to visit in the future.
Blogs run on a timeline. Content is updated in younger blog posts. Older posts serve as a record of the past and don’t always need to be updated, especially if newer posts update content that is outdated on older posts. Creating a link from the older post to the newer one with a little explanation of the changes helps visitors and has a positive impact on your search engine ranks.
Republishing is another option for older posts. But, they need to be updated and the post should reveal that it is an update. Blog content that is no longer relevant, or out of date, should be deleted and/or replaced when republishing.
Selling Website Content
Many people consider “selling content” as selling a subscription to a blog or selling ad space on a blog. Gates predicted in his 1996 essay that this type of content provider could “expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions.”
He went on to predict:
In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information.
Today, that “initial message” comes in the form of the title and description of the website. These are the first things a searcher sees when they get results in the search engines. If their content quality attracts the attention, then the visitor will click through to the site. Next come the quality of the websites first headlines and text. Their quality determines whether the visitor scrolls further on the web page. Then the quality of the web page determines whether the visitor goes to additional pages.
As you can see website content can break down at many points. Quality web content management helps avoid this.
Contact us if you need help with your web content.
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