Small Business Web Presence

Small Business Web Presence

Small Business Web Presence

Today, a business has a variety of web mediums at it’s disposal. Small business web presence can be improved with the proper management of these mediums.

The Business Website

Web users are searching Google to find information on websites. The website is the strongest web element for nearly all businesses. The typical home page is the primary impact point. Therefore, it needs to be  well designed and able to answer the visitors’ primary questions.

While the website is the primary hub of a business’s web marketing, it’s impact will grow exponentially when it is supported by other web elements. For that reason, businesses are putting more resources on elements like social media.

YouTube

The second most searched element on the web is YouTube. And it’s results don’t include websites. So a business that does not incorporate the use of videos is loosing out on a huge number of searches.

Social Media

Web presence for a small business is significantly enhanced with social media. Different businesses need different elements. For example, a small cafe can capitalize on short, time sensitive posts. If they are reaching the end of a day and have dairy products that will go bad overnight, then they can post “today only” specials on products that include those dairy items. Reaching a market for such a promotion is ideal for a micro blog, like Twitter. An example for different social media elements would be a home builder. For the home builder, content is not as time sensitive and can be longer, as with blogs. The builder’s customer is not going to make an instant decision. Therefore, the content is not nearly a time sensitive.

Continue Enhancing Your Businesses Web Presence

Make your web assets work together over the long term. Continued enhancement will improve benefits.

Web Presence

“A web presence is a location on the World Wide Web where a person, business, or some other entity is represented.”

-Wikipedia

See how we can help with web presence management.

Website Management

Website Management

Good Website Management Gets Good ROI

When a website is managed properly it keeps operating effectively and it attracts new visitors on a regular basis. Search engines penalize sites that are not operating effectively.  Websites with out of date content will turn the visitors away. These errors cost the site future traffic because the visitors decide not to return. Proper management of your website insures that you don’t run into these problems and increases the return you will get on the investment you put into your website management.

Keep Your Company’s Website Operating Effectively

Websites that are neglected often suffer in performance. Links to outside websites can disappear. Visitors that click on a broken link are taken to a page that doesn’t exist. This is frustrating and reduces their desire to return to the site. When the search engines see a link like this going no where, they penalize the site and it’s rankings will go down.

You need to monitor your site on a regular basis. Websites that are not monitored can run into server problems. The site could be down and the owner of the site will not find out until many visitors have had problems with it. This will cost you clients, it shows neglect on the part of the company and it can be very embarrassing. It can totally remove you from the search engines.

Keep The Website’s Content Up-To-Date

You’ve probably heard the phrase “Content Is King” many times. This is especially true with your website. Content needs to be easy to comprehend. Graphics need to be easy to understand. Text, for most businesses, needs to be written with simple and short phrases. MBA professors say it should be written at a tenth grade level. This appeals to a large audience.

Text that is out-of-date can be a big killer for your website. When a site visitor sees content referring to a two year old event like it happened yesterday, then the visitor see’s laziness on the part of the business. And the business will loose credibility. The search engines can also pick up on out-of-date content. When they do it hurts the website’s rankings.

 

Monitor The Website’s Performance

Web analytics Is a key element in the management of your website. It comes with some awesome tools that allow you to track various performances on your website. After it is set up a company can track those performances to see how well the site is operating. A vast range of data is available that allows you to find the strengths and weaknesses of your site. For example, you can determine what pages visitors are viewing and how much time visitors are spending on each page. You can also determine what pages need improvement.

Management Pays For Itself

Small businesses get back what they put in website management many times over. A little effort can go a long way. If you need help with website management then give us a call. We will help you create a program that will pay for itself.

Why The Mobile Friendly Website Design is So Important

Why The Mobile Friendly Website Design is So Important

Mobile Friendly Website Design

In June of 2007 Apple announced the first iPhone. Since then, the race has been on by various manufacturers to win market share in the mobile device markets. As a result, out of date websites designed strictly for the desktop have lost significant value. Those sites need a mobile friendly website design.

The Mobile First Concept

In recent years it has been suggested that websites be designed with their primary focus on mobile pages. This makes sense considering that today more websites are being viewed on mobile devices than on desktops. Because of this businesses need to focus on mobile viewers. The mobile first concept does this.

Learn about our mobile first web design services.

The Shift to Mobile First Websites

In the near future there will be an even more significant shift in web usage out of desktop computers and into mobile devices. Not long ago households saw the PC as a necessity. It was their only connection to the web. Today many of those PCs are aging out and they are not being replaced. Web goers are getting everything they need from their mobile devices. So they have no reason to replace their PCs. Businesses need to accommodate this change with mobile friendly website design.

Learn about our website redesign services.

Events Leading to The Mobile First Concept

Recent generations have done well managing the changes in their lives caused by the web. Just look what has happened over the last 60 years. Baby boomers had to deal with the c prompt (C:\>) at their desktop computer. Members of that generation were either enthused about the power of the PC or they were frightened by it. Over time the use of technology has grown easier. Today most Baby Boomers are handling their smart phones with ease.

Generation-X witnessed the advancement of the PC and the introduction of mobile devices in their primary working years. They saw the change as positive and were not afraid for it. They have managed it well. Smart businesses began redesigning their websites for mobile devices.

Next, the Millennials came into the workplace with knowledge of how to operate a PC through most of their lives. The mobile device was viewed with less fascination then the preceding age groups. It was considered a normal part of their lives. They will hardly notice the shift.

In comes Generation-Z.  Born from the mid 1990s to the early 2000s, Generation-Z has had access to the Internet most of their lives.

“Today’s teens had phones when they were in elementary or middle school, compared to high school or college for their older counterparts. And that shift is already shaping behaviors. Teens are moving from texting to messaging apps and from shopping on desktop computers to shopping on their phones.” (think with Google).

The baby boomers, Generation X and the Mellennials will all see the ease with which Generation-Z is able to fill their wants and desires with their mobile devices. They will envy that expertise and confidence. And many of the older age groups will make an effort to increase their knowledge and expertise. And they will do it with ease.

The Change In Retailing

The business world is beginning to get the picture. On April 7, 2017, Bloomberg reported that “America’s Retailers Are Closing Stores Faster Than Ever” (Lindsey Rupp, Lauren Colenam-Lochner and Nick Turner – Bloomberg). And this is happening for a good reason. Consumers are getting more satisfaction with less effort when they purchase on the web. Why would anyone drive to the mall to purchase a high quality pair of binoculars if they feel there is a good possibility that they may not find what they want? If they order on-line, their options will increase and the headaches will decrease. Businesses that want to keep up with their markets will need to design and create new display and delivery systems that will satisfy Generation-Z and be friendly enough to entice the Baby Boomers to join the party. Everyone in between will fit right in. The size of that market should blow us away!

Website Investment for Small Businesses

Website Investment for Small Businesses

Websites Are Affordable

Businesses can pay a wide range of prices for their websites. As with any investment, websites need to bring more revenue in to a business than they cost to create and maintain. For a major retailer selling thousands of products online, this investment is millions of dollars. And the return those businesses get from those sites is well worth the investment. For a small business providing just a few services the same holds true, just at a lower level, a much lower level.

An Affordable Business Website

Most small businesses can afford the small investment required to get their company online. Our company has created attractive sites for as little as $300.00. These are usually unique businesses that simply want the credibility that comes with having a web address to put in their other promotional material, such as their print advertising. The businesses potential customers see a web address and it gives them a little more confidence that the business is credible. They may go look at the site, they may not. If they do look at the site it can be a single page that is attractive and provides general information about the company. This is a benefit. It can generate a phone call or an email inquiry. That can lead to a sale.

Avoid “Cheap” Websites

The site shouldn’t look cheap. But too many companies just look for a cheap website. When you use cheap web design, you loose credibility. Visitors to those sites see poor photos and poorly written text, then they elect to avoid that company. Our services will keep your site out of the “cheap” category.

Maximizing Your Website Investment

In determining the amount of funds a business is willing to put into any investment, it should try to maximize it’s return on that investment (ROI). To do this requires analysis of how much money will be brought into the firm by various levels of investment. In the case of a website, the question becomes “Should we build a small, medium, large or super large website?” With the help of a website designer you can come up with the various costs of different sites. Then you need to make a determination as to what kind of marginal revenue those different sites will generate. The one that generates the most is the one the business should choose.

Back to Affordable

Businesses have a wide range of possibilities in creating their websites. And, as you can see, websites are affordable. The questions truly becomes, “Can your afford not to have one?”

Local Search Engine Optimization

Local Search Engine Optimization

Local Business Can Rank On the First Page

Ranking in the search engines can be tough. And small businesses get frustrated when they strive to achieve ranks. Small businesses that target local markets can get ranks through Google’s local listing. These local listings are much easier to achieve.

Local listings typically show up on the first page of the search. These listings will link to their websites and provide a link to the local businesses phone numbers.

Business Information

The local search results give the searchers the option to choose a local business over the other listings. Many searchers prefer a local business for a variety of reasons. They may want to make a purchase immediately or may just prefer to deal with someone local. When the searcher clicks on the local business listing they are given access to more pages, contact information and access to a map.

Get Listed Even If You Don’t Have A Website

Today potential customer rarely go to the phone book or the yellow pages. They go to the search engines instead. In the past they could only click on websites. Today, that is different. Your business can benefit from local search engine ranks, even if you don’t have a website. To get ranked in Google your business needs to be listed in their “Places For Business” registry. Once it is there it will show up on the local searches.

Business Listing

Your business shows up in Google in the local searches box. Your location is shown on a local map. Your listing includes a title and your hours of operation. The site visitor can click on your information and go to a screen dedicated to your business that includes more details.  On the mobile device they can click the phone icon and call you.

Business Details

On the business details page the site visitor can get information on location, hours of operation and the phone number of your business. They can click on the phone icon and place a call. They can click on the directions icon and go to a map. Or they can click on the website icon and go to your website.

More Information

Scrolling down the business information page the visitor can get more information about your business. This can include a map, company reviews and other information.

When visitors see this information on Google it gives your business credibility.

SEO Services for Local Businesses

Our services include SEO help whether you have a website or not. If you want help getting a listing then contact us and we will help you do it.