Affordable Websites

Affordable Websites

Small Businesses Need Affordable Websites

Too many small businesses got burned on their websites years ago. They were led to believe that a simple site would require a costly investment, an investment so high that many decided to go without. Those that took the risk got burned. Over time the costs of sites have gone down. Part of that is due to more competition, part is due to improved technology and a lot is due to the improved awareness of business management.

These photos are of businesses that use websites.

Different businesses have different website needs.

What Does A Website Cost?

This is the primary question we are asked when potential clients contact us. But before we can give them a number, we need some details. A website that has a single page with a few images and several paragraphs of text can run as little as $300. A site that sells 100,000 products online, posts regular blogs and manages social media can cost millions to build and requires the hiring of several employees to maintain it. Give us details and we can give you an estimate on the cost of a website.

What Do You Need?

The first thing you need to do is determine what kind of website best meets your needs. To do this you need to answer some basic questions. And the primary one is “What is the purpose of the website?”

Determining the Purpose of Your Website

The possible functions of websites for small businesses are great.  Different businesses have different motives for creating a website. Some use it as a tool to communicate with clients and/or employees. Others use it to promote their business. And some creates sites to do both. The sites required by most small business fall in three primary categories. Those categories are information, marketing and ecommerce.

Different websites have different functions.

Business website categories include information, marketing and ecommerce.

An Information Website

Some businesses simply want to use a website to get information to their clients. For example, a window treatment business may want to post PDF files that give the customers instruction on installing products. Creating such a site requires some effort on the way the website works and the process for posting content. Something like this could be done at low cost in a blog format.

A Marketing Website

If you are promoting goods and services on your site then one of the best places to start in determining what you need is other websites in your market. It is ideal to have the best site in your market. But, some businesses cannot afford to make that investment. Even so, it is a good idea for a business to create a site that is compatible with others in its market.

An Ecommerce Website

Selling products online normally requires the most significant investment. If it is managed properly in the right market, then it can also provide the greatest rewards. Creating such a site requires the design of a marketing website, the installation of a shopping cart and the process of posting products on the site. Deciding to create an ecommerce site should be reviewed carefully before putting significant resources at risk.

Starting Small Can Be a Good Option

For a business that has no history with a website, a relatively safe possibility is to start with a small website. From a single page site to one with several pages, a custom website can be created without putting too many resources at risk. And as you see the need you can always grow the site over time.

Websites Viewed on Mobile Devices

Websites Viewed on Mobile Devices

The Web Viewing Shift to Mobile First

It was not long ago that most Americans felt they needed a personal computer in order to stay in touch with the world via the web. Today, most of them are able to do everything they want on a tablet or a smart phone. So why should they spend their money on a desktop computer? Website designers are creating sites with this in mind. They know that over time more and more sites will be viewed on smart devices while fewer will be viewed on desktops. So the place they need to invest their time is in the mobile design. Today this is done in the “mobile first website design” format.

What is Mobile First Website Design?

For years all of the sites we have designed have been mobile friendly. That means they have pages that will operate on mobile devices. As the share of website views has shifted from desktop to mobile, the primary method of website design have shifted to mobile first. A mobile first website design begins with the layout of the website in a mobile device. After the mobile design is completed, the site is modified to accommodate the desktop screen.

Mobile First Website Example

We recently finished a mobile first business website for a new client. J & J Marine asked for a new website. They knew that most of their visitors would use mobile devices. So we approached their site with mobile first website design.
We designed the J & J Marine site in the mobile first format. When a website is designed in mobile first format the designers focus on the layout and look of the site on mobile devices. Then they modify the design to accommodate desktop screens. This is a good way for businesses to create their websites today. The reason is that most site visits today are made on mobile devices.  

Mobile Focus Will Increase

In the near future the share of devices sold is expected to increase for mobile devices and decrease for desktops. Take a look at the predictions made by statista:

Old Sites Need a Mobile First Website Redesign

There are still many small businesses that have websites that are not mobile friendly. In order for their websites to live up to their full potential, they need to be redesigned in the mobile first format. We offer mobile first website redesign services. If you have a website that needs to be redesigned, then give us a call. We will review what we can do that will make it mobile friendly.