Replace Outdated Websites
A large number of businesses have outdated websites. Too often they are neglected by the business but still found by visitors on the web. When these visitors go to the site they are normally able to tell, via content or structure, that the site has not been updated in a long time. A site with these problems needs to be redesigned as soon as possible.
Websites that need to be redesigned typically need work on two elements. Those are content and structure. The redesign of a website uses existing elements of the old site to serve as a guide for the redesign of the new site.
Website Redesigned to Fit Mobile Devices
If a business has outdated website content, then it can be used as a guide for content on the new website. Text should be reviewed and edited. Images need to be reviewed. Poor images need to be replaced.
Sites that are hard to get around need a new structure. Many sites are not designed to be compatible with mobile devices. These need a structure redesign.
This Website Accommodates Multiple Size Screens
Simple Structure Redesigns
Some websites simply need to redesign their site’s structure. Sites that have kept their content up-to-date but do not have mobile friendly pages fall into this category. A redesign of this type of website normally costs a lot less than businesses expect. That’s because a major portion of the desired site already exists.
A company that has kept a site like this updated normally knows the sites shortfalls. With that knowledge they can quickly put together a plan for the redesign. And they have kept the content updated on a regular basis. So placing content on the new site is simple and easy to do.
Website Redesign and Content Updates
A large number of business websites have poor website designs and outdated content. This gives them the ideal opportunity to get everything updated. The fact that they have an existing website gives them an advantage over designing a site from scratch. Their poor website design serves as a guide for what not to do. And even a little experience with the old site gives them some direction for the new one.
While most of the content needs to be replaced, the existing content can still serve as a guide. And some portions can be reused. Most images are likely outdated and will need to be edited or replaced. And even if they need to use some of the old images, new tools make it easier to take those images and improve them.
New Business Websites
Too many businesses have websites that are totally outdated. In many cases these do more damage to the business than they do good. These sites need a total redesign. There is a slight advantage this business has over starting a site from scratch. They at least know what the don’t want.
These businesses need to drop back and take a look at the sites of their competitors. And they can get some ideas on how to design their new site from those competing sites.
Redesign Costs Less Than A New Site
One advantage that all existing sites have, whether they are good or bad, is that they can give the designers some direction on the new site. Businesses can learn from their existing sites what works and what doesn’t on the web. The website designers can use what is good and eliminate what isn’t. Then they add higher quality content and the site is significantly improved.
Improve The Website Design at a Reasonable Price
As time passes web design tools have become more powerful and easier to use. Creating an attractive website design is much easier and costs less today than it did years ago. Too often, managers put off needed website redesigns because they have a misconception as to what it will cost. When they learn the truth, they regret not having started the process sooner.
Contact us if you need a website redesigned. We will be happy to review your existing site and make a proposal for redesigning it.
Please follow and like us:
Businesses Need Ranks
Businesses get customers from their websites. Websites get visitors from the search engines. A website’s rank can have a significant impact on the number and quality of visitors that view the site. And that can have a significant impact on the number of new customers a business gets. SEO is a critical element of many websites of small businesses. Those businesses can get help in their efforts from a range or sources. Knowing your real ranks in the search engines can be a valuable asset.
Getting Accurate Data
Many people check their ranks on their office PCs and they see their website in the top position. This gives them a sense of security that is unwarranted. Those ranks are not likely to be the ranks viewed by someone who has not viewed your site in the past. Those ranks have been influenced by the search engine that is trying to modify the results to make you happy. It sees that you have view your own site in the past, so it give your site extra credibility. That causes the rank you see to be better than the rank that a new visitor will see.
Businesses need a source to get accurate rank data. This is available in our search engine rank report. It checks your ranks and indicates to the search engines that it has not viewed this site in the past. This produces results much closer to those that will be seen by a new searcher. This is the information that you need. Your ranks will be lower, but you will be able to see where your search engine optimization efforts need to focus.
The Search Engine Rank Report
The search engine rank report allows you to track the rank of your website for phrases of your choice. It is easy to get started. All you have to do is provide your website address and the phrases you want to view your ranks in. Within 24 hours you will have a report that provides you with ranks that were retrieved by the service.
In the rank report you will see your ranks in Google, Bing and Yahoo. The results can be customized for a location. And the report give you a value on the frequency that your target phrase is searched. This element can be very valuable in determining where to invest time in your SEO efforts.
Time Adds Detail
Over time your report will keep records of your ranks. Your latest report is the day before. And you can check results any day prior to that, back to the day you started the service. It also has many options for viewing where valuable comparisons can be made. The report will show you movements made in your ranks over the long term. You can set the report to show your changes in ranks over a single day, seven days, thirty days or from the time you began the service. This can prove to be very valuable in the evaluation of SEO personnel or SEO services.
Ranks will likely change daily. The daily changes evolve into movement over the long term. Those long term changes will indicate the effectiveness of your SEO efforts. The changes in your competitors’ ranks can give you an idea of what kind of successes they are having and what phrases they are targeting.
Track Your Ranks and Competitors’ Ranks
The reports can go beyond showing a business where their site ranks. It can be used to monitor other sites. Businesses can get search engine ranking reports to monitor their ranks and the ranks of their competitors. They can use those reports to track their sites and track their competitors’ sites over time. Comparing your SEO successes to those of your competitors can give you an advantage and generate some ideas for new opportunities.
In the example above, a stone company has found a market segment in an area that it had discounted in the past. The phrases “pet grave marker” and “stone pet memorial” are searched more often then was realized. This created an opportunity. So the company targeted these phrases and began to cater to this market.
Check Behind Your SEO Services
If you already employ an SEO service, then you should still consider tracking your search engine ranks to keep the contractor in check. SEO services have incentive to show you good results. The questions is: “Are they being honest?” With your own rank report you can find out if they are.
We offer results that can be viewed on the day of your choice. If you get data from your SEO service for a particular day, then you can go to our report and retrieve the data for that date. You can compare those results with the results your SEO service presents.
SEO for Business Websites is Long Term
Small businesses need to keep a close eye on their ranks. The reports we provide will keep a history of results from the day you begin the service. Dependable search engine rank reports allow you to track their search engine ranks over the long term. And they allow you to evaluate your SEO services for your business’s website.
Get started on your reports today. If you want to give it a try then sign up for a free report. We will let you use this for a limited time. You will get to see where your site ranks and get some ideas on what needs improvement. You can see how your ranks change daily. If you decide that SEO for business is in your interest, then we will be available to help you.
Please follow and like us: