SEO and Social Media

Do Social Media Posts Impact Ranks?

There is a lot of debate on whether search engine ranks are impacted by social media tools like Facebook, Twitter, Instagram and others. Those who argue that is has no impact are very naïve. Even if the posts to social media have no direct influence, they will likely generate traffic from the posts back to the business’s website. And that can have a significant influence on the rank of the website.

So, social media activity will have a positive impact on ranks if it is properly managed. The only question is whether the impact is direct or indirect. Posts should point traffic to your site. That would improve your ranks. Visitors that like your posts could link to your posts from their business websites, blogs or other social media. Those links will definitely improve your ranks.

Search engines and social media logos

Set Up Blogs to Post to Other Social Media

Blogs should be designed to post automatically on social media outlets. Tools are available that will do this every time you activate a post. This will reduce the time that must be invested in your social media efforts.

What Are Your Competitors Doing?

One factor that should influence your use of social media is how your competitors are using it. Many businesses think their competitors are not. And many of those are mistaken.

About 81 percent of small and medium-sized businesses are now leveraging social media for sales and growth. Don’t get left behind. Aside from being seen on platforms like Facebook, Twitter, and Instagram, it’s more important to understand how to utilize their features efficiently to better serve your customers.

SEOExpertpage.com

Whether your competitors are using social media or not, you should seriously consider using it. If they are not using it, then you have a chance to get ahead of them. If they are using it, then you are already behind and you need to try to catch up.

Social Media Does Have An Impact

As you can see in this post, social media does have an impact on your search engine optimization efforts. One thing you can count on over time is that the algorithms will change. So the impact of social media will also change over time as well. And I will bet that its influence will increase.

Please follow and like us:

Search Engine Rank Reports

Know Your Search Engine Ranks

Businesses need their websites ranked in the search engines. Quality ranks can steer valuable traffic to your website and that traffic can turn into sales. In managing your website you need to track your search engine rankings.

A Daily Report

Services are available to monitor your ranks in the search engines. They check your positions daily and provide you with the data the next day. Basic services can check the ranks of websites in Google, Bing and Yahoo.

The first thing you need to do is to determine what phrases you want to track. Once these are entered into the system, you can obtain valuable data on your ranks and learn the popularity of the phrases you have chosen. This is what a report looks like:

This is a search engine rank report

Rank Tracking

Your ranks are checked and recorded daily. You can review your ranks and compare them to those of a day ago, a week ago, 30 days ago, 90 days ago or to the time you started tracking them.

Search engine rank report options

Your search engine rank records allow you to see how well your businesses SEO efforts are working.

Targeting Words

A key element in tracking your ranks is determining what words to target. Initially, businesses target phrases that are the most obvious to be tracked. But, over time, analysis can help them find new phrases that will get more desired visitors to their sites.

Learn What Is Being Searched

Services are available that help you expand the phrases you target. A keyword suggestion tool can take a phrase and expand on it. Then you can track the suggested phrases and get an idea of how often those phrases are requested.

You competitors’ websites can give you more ideas. When you look at your competitors’ sites you can come up with more phrases to track. Reviewing their meta tags, headlines, page titles and other content can be very valuable. It can provide insights that will change your targets. A tool called the “Keyword Spy” can be very helpful.

This is the keyword spy tool.

Changing Targets

Over time you will drop phrases that are of no value and add phrases that carry more weight. After you have started tracking and have expanded on your targeted phrases, you need to evaluate what phrases need your attention. A phrase that rarely gets requested is not worth putting much effort into. But you don’t necessarily want to track very popular phrases. Odds are those are being targeted by many other businesses. So getting ranked in them will be difficult. If you are targeting a phrase that is searched very often but is too hard to get ranked in, then you should drop that phrase and spend your time targeting a phrase that you can get a beneficial rank in.

Track Your Competitors

One thing many businesses don’t think about doing is tracking the ranks of their competitors. Comparing your ranks to their ranks can provide some valuable insights. Your rank improvements should be compared to theirs. If your ranks are improving slightly but theirs are improving more, then you are losing ground.

Two rank reports compared

Improving Traffic Over The Long Term

Search engine rank reports are essential in keeping track of your website’s positions. And they are a good tool to keep a check on your business’s SEO service. Improvements in your ranks relative to your competitors will benefit your business. This should be your goal for the long term.

Please follow and like us:

Why Business Websites Must Go Mobile

How Did We Get Here?

In June of 2007 Apple announced the first iPhone. Since then, the race has been on by various manufacturers to win market share in the mobile device markets. Almost overnight the websites designed strictly for the desktop lost significant value. As time passed, more aggressive businesses were redesigning their sites to accommodate the desktop as well as mobile devices.

The Mobile First Concept

In recent years it has been suggested that websites be designed with their primary focus on mobile pages. This makes sense considering that today more websites are being viewed on mobile devices than on desktops. Some ask “Why do you do this?” The answer is quite simple. Business needs to focus on their greatest market share. And today, more pages are being viewed on mobile.

Different screen size devices.
Mobile Devices Are Replacing Desktops

The Coming Shift

In the near future there will be an even more significant shift in web usage, out of desktop computers and into mobile devices. Not long ago households saw the PC as a necessity. It was their only connection to the web. Today many of those PCs are aging out and they are not being replaced. Web goers are getting everything they need from their mobile devices. So they have no reason to replace their PCs.

Handling Change

Recent generations have done well managing the changes in their lives caused by the web. Just look what has happened over the last 60 years. Baby boomers had to deal with the c prompt (C:\>) at their desktop computer. This brought on fear, literally! Members of that generation were either enthused about the power of the PC or they were frightened by it. They wondered “What do I do if this expensive machine breaks? I’m dead meat!” Today the Baby Boomers are handling their smart phones with ease.

Generation-X witnessed the advancement of the PC and the introduction of mobile devices in their primary working years. They saw the change as positive and were not afraid for it. They have managed it well.

Next, the Millennials came into the workplace with knowledge of how to operate a PC through most of their lives. The mobile device was viewed with less fascination then the preceding age groups. It was considered a normal part of their lives. They will hardly notice the shift.

In comes Generation-Z.  Born from the mid 1990s to the early 2000s, Generation-Z has had access to the Internet most of their lives.

“Today’s teens had phones when they were in elementary or middle school, compared to high school or college for their older counterparts. And that shift is already shaping behaviors. Teens are moving from texting to messaging apps and from shopping on desktop computers to shopping on their phones.” (think with Google).

The baby boomers, Generation X and the Mellennials will all see the ease with which Generation-Z is able to fill their wants and desires with their mobile devices. They will envy that expertise and confidence. And many of the older age groups will make an effort to increase their knowledge and expertise. And they will do it with ease.

The Change In Retailing

The business world is beginning to get the picture. On April 7, 2017, Bloomberg reported that “America’s Retailers Are Closing Stores Faster Than Ever” (Lindsey Rupp, Lauren Colenam-Lochner and Nick Turner – Bloomberg). And this is happening for a good reason. Consumers are getting more satisfaction with less effort when they purchase on the web. Why would anyone drive to the mall to purchase a high quality pair of binoculars if they feel there is a good possibility that they may not find what they want? If they order on-line, their options will increase and the headaches will decrease. Businesses that want to keep up with their markets will need to design and create new display and delivery systems that will satisfy Generation-Z and be friendly enough to entice the Baby Boomers to join the party. Everyone in between will fit right in. The size of that market should blow us away!

Please follow and like us: