Website Investment for Small Businesses

Website Investment for Small Businesses

Websites Are Affordable

Businesses can pay a wide range of prices for their websites. As with any investment, websites need to bring more revenue in to a business than they cost to create and maintain. For a major retailer selling thousands of products online, this investment is millions of dollars. And the return those businesses get from those sites is well worth the investment. For a small business providing just a few services the same holds true, just at a lower level, a much lower level.

An Affordable Business Website

Most small businesses can afford the small investment required to get their company online. Our company has created attractive sites for as little as $300.00. These are usually unique businesses that simply want the credibility that comes with having a web address to put in their other promotional material, such as their print advertising. The businesses potential customers see a web address and it gives them a little more confidence that the business is credible. They may go look at the site, they may not. If they do look at the site it can be a single page that is attractive and provides general information about the company. This is a benefit. It can generate a phone call or an email inquiry. That can lead to a sale.

Avoid “Cheap” Websites

The site shouldn’t look cheap. But too many companies just look for a cheap website. When you use cheap web design, you loose credibility. Visitors to those sites see poor photos and poorly written text, then they elect to avoid that company. Our services will keep your site out of the “cheap” category.

Maximizing Your Website Investment

In determining the amount of funds a business is willing to put into any investment, it should try to maximize it’s return on that investment (ROI). To do this requires analysis of how much money will be brought into the firm by various levels of investment. In the case of a website, the question becomes “Should we build a small, medium, large or super large website?” With the help of a website designer you can come up with the various costs of different sites. Then you need to make a determination as to what kind of marginal revenue those different sites will generate. The one that generates the most is the one the business should choose.

Back to Affordable

Businesses have a wide range of possibilities in creating their websites. And, as you can see, websites are affordable. The questions truly becomes, “Can your afford not to have one?”

Local Search Engine Optimization

Local Search Engine Optimization

Local Business Can Rank On the First Page

Ranking in the search engines can be tough. And small businesses get frustrated when they strive to achieve ranks. Small businesses that target local markets can get ranks through Google’s local listing. These local listings are much easier to achieve.

Local listings typically show up on the first page of the search. These listings will link to their websites and provide a link to the local businesses phone numbers.

Business Information

The local search results give the searchers the option to choose a local business over the other listings. Many searchers prefer a local business for a variety of reasons. They may want to make a purchase immediately or may just prefer to deal with someone local. When the searcher clicks on the local business listing they are given access to more pages, contact information and access to a map.

Get Listed Even If You Don’t Have A Website

Today potential customer rarely go to the phone book or the yellow pages. They go to the search engines instead. In the past they could only click on websites. Today, that is different. Your business can benefit from local search engine ranks, even if you don’t have a website. To get ranked in Google your business needs to be listed in their “Places For Business” registry. Once it is there it will show up on the local searches.

Business Listing

Your business shows up in Google in the local searches box. Your location is shown on a local map. Your listing includes a title and your hours of operation. The site visitor can click on your information and go to a screen dedicated to your business that includes more details.  On the mobile device they can click the phone icon and call you.

Business Details

On the business details page the site visitor can get information on location, hours of operation and the phone number of your business. They can click on the phone icon and place a call. They can click on the directions icon and go to a map. Or they can click on the website icon and go to your website.

More Information

Scrolling down the business information page the visitor can get more information about your business. This can include a map, company reviews and other information.

When visitors see this information on Google it gives your business credibility.

SEO Services for Local Businesses

Our services include SEO help whether you have a website or not. If you want help getting a listing then contact us and we will help you do it.

Redesign Outdated Websites

Redesign Outdated Websites

Many Small Businesses Have Outdated Websites

Over ten years ago many small businesses were creating their websites with a lot of excitement. They were excited about getting on the web and gaining new business from those sites.  Today, too many of those businesses have lost that enthusiasm and have done very little to keep their sites up-to-date.

The Old Desktop Design

A decade ago the premium website was designed for desktop devices. But in January of 2007 Steve Jobs introduced the iPhone. And we all know what happened after that.

Mobile phone visitors were able to view websites on the small screens of their phones. In the early years those websites were hard to work with on a smart phone. This created a problem for some small businesses and an opportunity for others. Those that didn’t redesign their websites lost mobile visitors. Businesses that invested in site redesigns picked up those visitors.

Website redesign in the early years was expensive. It required web designers with special skills. In effect, two websites had to be created. One for desktop devices, one for mobile devices.  As a result, many businesses did not update their sites.

Small print on mobile devices is hard to read and must me manipulated.

Redesign is Cost Effective

Today website redesign is not nearly as expensive as it was years ago. Software and code improvements have been created to make website pages automatically adjust to the viewers device. Businesses that have outdated websites need to consider redesigning those sites. This will improve their search engine positions and will help them acquire new visitors. And it won’t cost as much as it did several years ago. Improvements in technology have caused the cost of website design to go down.

Mobile friendly sites are easy to read on various screens.

Learn more about website redesign.