Small Business Web Presence

Small Business Web Presence

Small Business Web Presence

Today, a business has a variety of web mediums at it’s disposal. Small business web presence can be improved with the proper management of these mediums.

The Business Website

Web users are searching Google to find information on websites. The website is the strongest web element for nearly all businesses. The typical home page is the primary impact point. Therefore, it needs to be  well designed and able to answer the visitors’ primary questions.

While the website is the primary hub of a business’s web marketing, it’s impact will grow exponentially when it is supported by other web elements. For that reason, businesses are putting more resources on elements like social media.

YouTube

The second most searched element on the web is YouTube. And it’s results don’t include websites. So a business that does not incorporate the use of videos is loosing out on a huge number of searches.

Social Media

Web presence for a small business is significantly enhanced with social media. Different businesses need different elements. For example, a small cafe can capitalize on short, time sensitive posts. If they are reaching the end of a day and have dairy products that will go bad overnight, then they can post “today only” specials on products that include those dairy items. Reaching a market for such a promotion is ideal for a micro blog, like Twitter. An example for different social media elements would be a home builder. For the home builder, content is not as time sensitive and can be longer, as with blogs. The builder’s customer is not going to make an instant decision. Therefore, the content is not nearly a time sensitive.

Continue Enhancing Your Businesses Web Presence

Make your web assets work together over the long term. Continued enhancement will improve benefits.

Web Presence

“A web presence is a location on the World Wide Web where a person, business, or some other entity is represented.”

-Wikipedia

See how we can help with web presence management.

Website Management

Website Management

Good Website Management Gets Good ROI

When a website is managed properly it keeps operating effectively and it attracts new visitors on a regular basis. Search engines penalize sites that are not operating effectively.  Websites with out of date content will turn the visitors away. These errors cost the site future traffic because the visitors decide not to return. Proper management of your website insures that you don’t run into these problems and increases the return you will get on the investment you put into your website management.

Keep Your Company’s Website Operating Effectively

Websites that are neglected often suffer in performance. Links to outside websites can disappear. Visitors that click on a broken link are taken to a page that doesn’t exist. This is frustrating and reduces their desire to return to the site. When the search engines see a link like this going no where, they penalize the site and it’s rankings will go down.

You need to monitor your site on a regular basis. Websites that are not monitored can run into server problems. The site could be down and the owner of the site will not find out until many visitors have had problems with it. This will cost you clients, it shows neglect on the part of the company and it can be very embarrassing. It can totally remove you from the search engines.

Keep The Website’s Content Up-To-Date

You’ve probably heard the phrase “Content Is King” many times. This is especially true with your website. Content needs to be easy to comprehend. Graphics need to be easy to understand. Text, for most businesses, needs to be written with simple and short phrases. MBA professors say it should be written at a tenth grade level. This appeals to a large audience.

Text that is out-of-date can be a big killer for your website. When a site visitor sees content referring to a two year old event like it happened yesterday, then the visitor see’s laziness on the part of the business. And the business will loose credibility. The search engines can also pick up on out-of-date content. When they do it hurts the website’s rankings.

 

Monitor The Website’s Performance

Web analytics Is a key element in the management of your website. It comes with some awesome tools that allow you to track various performances on your website. After it is set up a company can track those performances to see how well the site is operating. A vast range of data is available that allows you to find the strengths and weaknesses of your site. For example, you can determine what pages visitors are viewing and how much time visitors are spending on each page. You can also determine what pages need improvement.

Management Pays For Itself

Small businesses get back what they put in website management many times over. A little effort can go a long way. If you need help with website management then give us a call. We will help you create a program that will pay for itself.

Why The Mobile Friendly Website Design is So Important

Why The Mobile Friendly Website Design is So Important

Mobile Friendly Website Design

In June of 2007 Apple announced the first iPhone. Since then, the race has been on by various manufacturers to win market share in the mobile device markets. As a result, out of date websites designed strictly for the desktop have lost significant value. Those sites need a mobile friendly website design.

The Mobile First Concept

In recent years it has been suggested that websites be designed with their primary focus on mobile pages. This makes sense considering that today more websites are being viewed on mobile devices than on desktops. Because of this businesses need to focus on mobile viewers. The mobile first concept does this.

Learn about our mobile first web design services.

The Shift to Mobile First Websites

In the near future there will be an even more significant shift in web usage out of desktop computers and into mobile devices. Not long ago households saw the PC as a necessity. It was their only connection to the web. Today many of those PCs are aging out and they are not being replaced. Web goers are getting everything they need from their mobile devices. So they have no reason to replace their PCs. Businesses need to accommodate this change with mobile friendly website design.

Learn about our website redesign services.

Events Leading to The Mobile First Concept

Recent generations have done well managing the changes in their lives caused by the web. Just look what has happened over the last 60 years. Baby boomers had to deal with the c prompt (C:\>) at their desktop computer. Members of that generation were either enthused about the power of the PC or they were frightened by it. Over time the use of technology has grown easier. Today most Baby Boomers are handling their smart phones with ease.

Generation-X witnessed the advancement of the PC and the introduction of mobile devices in their primary working years. They saw the change as positive and were not afraid for it. They have managed it well. Smart businesses began redesigning their websites for mobile devices.

Next, the Millennials came into the workplace with knowledge of how to operate a PC through most of their lives. The mobile device was viewed with less fascination then the preceding age groups. It was considered a normal part of their lives. They will hardly notice the shift.

In comes Generation-Z.  Born from the mid 1990s to the early 2000s, Generation-Z has had access to the Internet most of their lives.

“Today’s teens had phones when they were in elementary or middle school, compared to high school or college for their older counterparts. And that shift is already shaping behaviors. Teens are moving from texting to messaging apps and from shopping on desktop computers to shopping on their phones.” (think with Google).

The baby boomers, Generation X and the Mellennials will all see the ease with which Generation-Z is able to fill their wants and desires with their mobile devices. They will envy that expertise and confidence. And many of the older age groups will make an effort to increase their knowledge and expertise. And they will do it with ease.

The Change In Retailing

The business world is beginning to get the picture. On April 7, 2017, Bloomberg reported that “America’s Retailers Are Closing Stores Faster Than Ever” (Lindsey Rupp, Lauren Colenam-Lochner and Nick Turner – Bloomberg). And this is happening for a good reason. Consumers are getting more satisfaction with less effort when they purchase on the web. Why would anyone drive to the mall to purchase a high quality pair of binoculars if they feel there is a good possibility that they may not find what they want? If they order on-line, their options will increase and the headaches will decrease. Businesses that want to keep up with their markets will need to design and create new display and delivery systems that will satisfy Generation-Z and be friendly enough to entice the Baby Boomers to join the party. Everyone in between will fit right in. The size of that market should blow us away!

Website Investment for Small Businesses

Website Investment for Small Businesses

Websites Are Affordable

Businesses can pay a wide range of prices for their websites. As with any investment, websites need to bring more revenue in to a business than they cost to create and maintain. For a major retailer selling thousands of products online, this investment is millions of dollars. And the return those businesses get from those sites is well worth the investment. For a small business providing just a few services the same holds true, just at a lower level, a much lower level.

An Affordable Business Website

Most small businesses can afford the small investment required to get their company online. Our company has created attractive sites for as little as $300.00. These are usually unique businesses that simply want the credibility that comes with having a web address to put in their other promotional material, such as their print advertising. The businesses potential customers see a web address and it gives them a little more confidence that the business is credible. They may go look at the site, they may not. If they do look at the site it can be a single page that is attractive and provides general information about the company. This is a benefit. It can generate a phone call or an email inquiry. That can lead to a sale.

Avoid “Cheap” Websites

The site shouldn’t look cheap. But too many companies just look for a cheap website. When you use cheap web design, you loose credibility. Visitors to those sites see poor photos and poorly written text, then they elect to avoid that company. Our services will keep your site out of the “cheap” category.

Maximizing Your Website Investment

In determining the amount of funds a business is willing to put into any investment, it should try to maximize it’s return on that investment (ROI). To do this requires analysis of how much money will be brought into the firm by various levels of investment. In the case of a website, the question becomes “Should we build a small, medium, large or super large website?” With the help of a website designer you can come up with the various costs of different sites. Then you need to make a determination as to what kind of marginal revenue those different sites will generate. The one that generates the most is the one the business should choose.

Back to Affordable

Businesses have a wide range of possibilities in creating their websites. And, as you can see, websites are affordable. The questions truly becomes, “Can your afford not to have one?”

Local Search Engine Optimization

Local Search Engine Optimization

Local Business Can Rank On the First Page

Ranking in the search engines can be tough. And small businesses get frustrated when they strive to achieve ranks. Small businesses that target local markets can get ranks through Google’s local listing. These local listings are much easier to achieve.

Local listings typically show up on the first page of the search. These listings will link to their websites and provide a link to the local businesses phone numbers.

Business Information

The local search results give the searchers the option to choose a local business over the other listings. Many searchers prefer a local business for a variety of reasons. They may want to make a purchase immediately or may just prefer to deal with someone local. When the searcher clicks on the local business listing they are given access to more pages, contact information and access to a map.

Get Listed Even If You Don’t Have A Website

Today potential customer rarely go to the phone book or the yellow pages. They go to the search engines instead. In the past they could only click on websites. Today, that is different. Your business can benefit from local search engine ranks, even if you don’t have a website. To get ranked in Google your business needs to be listed in their “Places For Business” registry. Once it is there it will show up on the local searches.

Business Listing

Your business shows up in Google in the local searches box. Your location is shown on a local map. Your listing includes a title and your hours of operation. The site visitor can click on your information and go to a screen dedicated to your business that includes more details.  On the mobile device they can click the phone icon and call you.

Business Details

On the business details page the site visitor can get information on location, hours of operation and the phone number of your business. They can click on the phone icon and place a call. They can click on the directions icon and go to a map. Or they can click on the website icon and go to your website.

More Information

Scrolling down the business information page the visitor can get more information about your business. This can include a map, company reviews and other information.

When visitors see this information on Google it gives your business credibility.

SEO Services for Local Businesses

Our services include SEO help whether you have a website or not. If you want help getting a listing then contact us and we will help you do it.

Redesign Outdated Websites

Redesign Outdated Websites

Many Small Businesses Have Outdated Websites

Over ten years ago many small businesses were creating their websites with a lot of excitement. They were excited about getting on the web and gaining new business from those sites.  Today, too many of those businesses have lost that enthusiasm and have done very little to keep their sites up-to-date.

The Old Desktop Design

A decade ago the premium website was designed for desktop devices. But in January of 2007 Steve Jobs introduced the iPhone. And we all know what happened after that.

Mobile phone visitors were able to view websites on the small screens of their phones. In the early years those websites were hard to work with on a smart phone. This created a problem for some small businesses and an opportunity for others. Those that didn’t redesign their websites lost mobile visitors. Businesses that invested in site redesigns picked up those visitors.

Website redesign in the early years was expensive. It required web designers with special skills. In effect, two websites had to be created. One for desktop devices, one for mobile devices.  As a result, many businesses did not update their sites.

Small print on mobile devices is hard to read and must me manipulated.

Redesign is Cost Effective

Today website redesign is not nearly as expensive as it was years ago. Software and code improvements have been created to make website pages automatically adjust to the viewers device. Businesses that have outdated websites need to consider redesigning those sites. This will improve their search engine positions and will help them acquire new visitors. And it won’t cost as much as it did several years ago. Improvements in technology have caused the cost of website design to go down.

Mobile friendly sites are easy to read on various screens.

Learn more about website redesign.

Social Media Management

Social Media Management

Social Media Management Services

Facebook, Twitter, Instagram, YouTube and other social media are impacting businesses more than they ever have. And smart businesses are using these web assets to effectively improve their companies. While some hire expert employees, others turn the duties over to social media management services.

Today more and more businesses are using social media to reach their existing clients and to reach out to potential clients. The management of social media is becoming a bigger job. More businesses are hiring social media management services to do the work for them.

Creating a Social Media Plan

The first thing a social media manager needs to do is create long term plan. Setting goals and creating budgets is all a part of the process. Next comes the content strategy. To reach desired goals, the content needs to be posted that will meet those goals. A social media management company will create a system for the flow of content from its creation to its posting.

Planning Posts

Posting on social media needs to be carefully planned. The manager can use the long term plan to create a flow of posts that will be posted on a schedule. These postings can be automated through valuable tools like Hootsuite. Automated posting creates more time to focus on other company media management duties.

Keeping A Check On Posts

Social media venues need to be monitored. Someone needs to check for negative comments. And they need to reply to those comments. Ideally, there will be many more positive responses than negative. Those followers also need to be nurtured to insure future activity.

 

Keeping A Check On Comments

Just posting on your social media is not enough. Your social media assets need to be monitored for post responses. Most responses are normally positive. Although, there can be a range of negative comments.

Positive Comments

Businesses need to reply with at least a “Thank You!” to positive comments they receive in their social media. It encourages other positive comments. Don’t go overboard in correspondence with these posts. They can appear to be orchestrated and that will have a negative impact on your overall standing with visitors.

Negative Comments

Negative replies to your social media need to be attended to quickly. While they are a pain, they can become a resource of incredible value. This is where you learn about the shortcomings of your business. And you normally get those views from your clients.

Rude Comments

On occasions you are going to get comments that are just rude. The reasons for these can be many. But in most cases this is due to an individual with a personality problem. A simple comment like “I’m sorry your feel that way” shows other visitors that you at least paid attention to the comment. But it may encourage another rude comment from the subject. So no reply may be the best way to go. This is a judgement call.

Receiving Suggestions

Customers and visitors can provide an incredible benefit to a company through social media. That comes through suggestions and constructive criticism. That’s where the person monitoring the activity can be of value. The social media content manager will filter the incoming information and present it to upper management. Ideally, upper management will use the data to improve their goods and services.

Social Media Management Company

Small businesses often don’t have the resources to keep up with their social media the way they should and their lack of experience causes them to spend more time than is necessary to make posts and respond to comments. They should consider using a social media management company. These companies provide services that save time and create quality social media content. Their professionals have the experience necessary to deal with most negative comments. And they know which comments need to be forwarded to the business’s management. A social media management company can also train your staff to use social media more efficiently.

Website Management Services

Website Management Services

Does Your Business’s Website Need a Manager?

Small business owners and managers have plenty to do. And a large number of them put their websites on the back burner after their sites are online. A neglected website loses value quickly. A well managed website will keep the content and the functions of the site up to date and working smoothly. That management will help a site maintain its value.

There are three basic areas that need to be manged in a website. First, a site needs content updated on a regular basis. Second, a site needs to have it’s structure reviewed and updated. Third, a site needs a back end review of things like its domain, hosting and email setup to make sure that services are renewed on schedule.

Websites need to manage content, structure and the back end.

Keeping a website up to date for most small websites is not costly. It just requires a little discipline. Many smaller businesses only need to make a change once or twice a month. This job is normally turned over to someone who has little experience in web work and doesn’t have the time to learn it. This lack of experience can hinder the performance of the site.

We can help by managing your website’s content for you. We will develop a plan and a schedule for updates. We will also review the back end of your website operations.

Content Updates

Content is one of the primary items a website manager needs to update regularly. The frequency of updates will vary for different businesses based on what goes on in their markets. Those that update frequently are often able to stick to a schedule and keep content up to date. Those that don’t find it harder to stick to a schedule. This is where we can help. When we manage your content we will make sure it is updated on schedule.

Determining When to Update

Businesses need to create a program for content updates. For some businesses an update every couple of weeks is ample. For others, they should make daily modifications. This factor is determined by their markets.

A business that is selling heating and cooling services in a small community is likely to have just a couple of competitors. And you wouldn’t expect those competitors to be updating their sites very often. Reviewing the site and posting up to date content every other week will help keep this site fresh and well ranked in the search engines.

A business that is selling cars in a big city needs to update their site daily. Maybe several times a day. Why? Because their competitors are doing exactly that. Car buyers are likely to be looking for cars for several days in a row. And they are looking for new material on the websites. When visitors find nothing new, they probably won’t be back to check the site again. This will cause their site ranks to fall. And dropping behind competitors will have a negative impact on their site’s traffic.

Customizing a Plan for Content

Our website management services will include a plan designed to keep your site updated on a regular basis. We will take a look at your market and your competitors and develop a plan that will work for your business.

Review the Website Structure

Businesses need to review their entire websites on a regular basis. Even those that make daily content modifications tend to forget about back pages. For that car dealership, someone needs to review the entire site on a seasonal basis to insure that a special promotion is not out of date. It doesn’t look too good when a visitor finds an offer on a website that is no longer available.

Review the structure of a website

Comparing to Competitors

In your website review you need to also review the websites of your competitors. Doing so will keep you from getting behind on any new elements in your market. And it will keep you in close competition with others in that market.

Back End Review

There are businesses out there that have posted their sites and practically forgotten about them. That is until someone calls them and wants to sell their domain back to them after it has expired. Forgetting to keep updated contact information on your domain provider or hosting service can cause sudden problems that can be very hard to overcome. A schedule needs to be developed to keep a regular check on those functions.

Are You One Of Those Who Forgot?

Too many small businesses today have put their websites up and forgotten about them. If you are one of those, then now is the time to develop a plan for getting your site active again.

Make Us Your Website Manager

If you find it hard to create a plan for updating your website or for sticking to a plan, then we will be happy to help you. We will review your site, review your market and review your options. Our services range from designing a plan that you keep in-house to creating and managing a plan for you.

Contact us and we can help you develop a plan to manage your site effectively. We can schedule regular content updates, make scheduled site reviews and keep a check on your site’s back end.

Small Website vs. No Website

Small Website vs. No Website

Single Page Websites Are Super Affordable

Have you ever backed out of building a website because of the cost? If so, did you ever consider a simple single page website? It could have benefits for your business that far out weigh the costs.

Our Starter Websites Are Low Cost

We have created super small single page websites for several businesses. These sites can be found in the search engines, they expand the calling card credibility and they can be created for as little as $100. This is a low cost investment that small businesses can afford.

The Option for Website Growth

We promote these websites because most of our clients expand their sites over time. Their sites become more valuable to them and they become more valuable to us. The reason they do is because their sites proved their worth and the clients were certain that additional pages would pay for themselves. This has been a wonderful tool for getting doubtful business owners to have confidence in the web.

Placement In The Search Engines

There are a large number of small businesses out there that have elaborate signage on their road vehicles and no websites. I make a note of those that I see and look for them on the search engines when I get to my office. If you type in the company name and it has a unique name or word combination in it, then you will likely find the business. If you type in the product or service they offer, and they don’t have a website, then you will only find the websites of their competitors. The people who type in that company name are going to be the only ones who find it. And they already know about that business.

Mobile website search screen

Most businesses need to be found by potential customers who don’t already know about them. A small website in a local market can be found when searchers type in the product or service. A business with no website is much less likely to be found by that searcher.

Business Website in mobile searches

A Single Page Website Is Better Than Nothing

Any website will get more exposure than no website. You just need a couple of attractive photos and some text that clearly describes your products and services. Those can be posted on a single page website that is very affordable. And that website can be very valuable to a small business.

We have a client that only posts their logo, their phone numbers and their email addresses:

The mobile view of a single page website.

This client operates in a small town. And their single page website has value. Almost everyone in the market area knows them. People search for them on their mobile devices. The business simply created a contact page and that is all they post on the web. Their site will be found when searchers type in their company name or when searchers type in their services.

In the past, this small business depended on the local phone book and the yellow pages. But who uses that anymore? Today they look for it on their mobile device.

A single page website like this one is very affordable. And it can be expanded to a larger website in the future.

Calling Card Credibility

Another advantage of any website is that it extends the value of a calling card. A card with a web address gives the feel of credibility. Potential clients that receive the card get the impression that the business is well established.

The Established Business

The feeling of an established business wins favor over the business that does not give that feeling. I’m sure you are like me in that you have chosen a company because of their longevity. Customers that see a website can get most of the information they are looking for on that page. And the fact that they see that site adds some feeling of longevity to the business.

You Work Your Business, We’ll Handle The Web

If you don’t have a site and want to consider a single page website, then give us a call and mention this blog post. We can handle every aspect of it for you. Many small businesses have very few employees. They can’t afford to hire a website designer. And they are not always able to hire an employee with required job skills for their business and web design skills, no matter how simple they are. That’s where we come in.

Our professionals are available to design and manage your website whenever you need us. We are just a phone call, an email or a text message away. Text modifications and changing images can be made within a matter of hours of receiving the request. Additional pages can be placed on the site in a matter of days. Larger projects are worked into a timeline. We will give you the benefits of hiring a web design professional at a fraction of the cost.

Business Website Redesign

Business Website Redesign

Replace Outdated Websites

A large number of businesses have outdated websites. Too often they are neglected by the business but still found by visitors on the web. When these visitors go to the site they are normally able to tell, via content or structure, that the site has not been updated in a long time. A site with these problems needs to be redesigned as soon as possible.

Website Redesign

Websites that need to be redesigned typically need work on two elements. Those are content and structure. The redesign of a website uses existing elements of the old site to serve as a guide for the redesign of the new site.

This is a business website after redesign.

Website Redesigned to Fit Mobile Devices

Update Content

If a business has outdated website content, then it can be used as a guide for content on the new website. Text should be reviewed and edited. Images need to be reviewed. Poor images need to be replaced.

Website Structure

Sites that are hard to get around need a new structure. Many sites are not designed to be compatible with mobile devices. These need a structure redesign.

different screen treatments, desktop view, smart phone view, ipad view.

This Website Accommodates Multiple Size Screens

Simple Structure Redesigns

Some websites simply need to redesign their site’s structure. Sites that have kept their content up-to-date but do not have mobile friendly pages fall into this category. A redesign of this type of website normally costs a lot less than businesses expect. That’s because a major portion of the desired site already exists.

A company that has kept a site like this updated normally knows the sites shortfalls. With that knowledge they can quickly put together a plan for the redesign. And they have kept the content updated on a regular basis. So placing content on the new site is simple and easy to do.

Website Redesign and Content Updates

A large number of business websites have poor website designs and outdated content. This gives them the ideal opportunity to get everything updated. The fact that they have an existing website gives them an advantage over designing a site from scratch. Their poor website design serves as a guide for what not to do. And even a little experience with the old site gives them some direction for the new one.

While most of the content needs to be replaced, the existing content can still serve as a guide. And some portions can be reused. Most images are likely outdated and will need to be edited or replaced. And even if they need to use some of the old images, new tools make it easier to take those images and improve them.

New Business Websites

Too many businesses have websites that are totally outdated. In many cases these do more damage to the business than they do good. These sites need a total redesign. There is a slight advantage this business has over starting a site from scratch.  They at least know what the don’t want.

These businesses need to drop back and take a look at the sites of their competitors. And they can get some ideas on how to design their new site from those competing sites.

Redesign Costs Less Than A New Site

One advantage that all existing sites have, whether they are good or bad, is that they can give the designers some direction on the new site. Businesses can learn from their existing sites what works and what doesn’t on the web. The website designers can use what is good and eliminate what isn’t. Then they add higher quality content and the site is significantly improved.

Improve The Website Design at a Reasonable Price

As time passes web design tools have become more powerful and easier to use. Creating an attractive website design is much easier and costs less today than it did years ago. Too often, managers put off needed website redesigns because they have a misconception as to what it will cost. When they learn the truth, they regret not having started the process sooner.

Contact us if you need a website redesigned. We will be happy to review your existing site and make a proposal for redesigning it.

 

How to Use Search Engine Rank Reports

How to Use Search Engine Rank Reports

Businesses Need Ranks

Businesses get customers from their websites. Websites get visitors from the search engines. A website’s rank can have a significant impact on the number and quality of visitors that view the site. And that can have a significant impact on the number of new customers a business gets. SEO is a critical element of many websites of small businesses. Those businesses can get help in their efforts from a range or sources. Knowing your real ranks in the search engines can be a valuable asset.

Getting Accurate Data

Many people check their ranks on their office PCs and they see their website in the top position. This gives them a sense of security that is unwarranted. Those ranks are not likely to be the ranks viewed by someone who has not viewed your site in the past. Those ranks have been influenced by the search engine that is trying to modify the results to make you happy. It sees that you have view your own site in the past, so it give your site extra credibility. That causes the rank you see to be better than the rank that a new visitor will see.

Businesses need a source to get accurate rank data. This is available in our search engine rank report. It checks your ranks and indicates to the search engines that it has not viewed this site in the past. This produces results much closer to those that will be seen by a new searcher. This is the information that you need. Your ranks will be lower, but you will be able to see where your search engine optimization efforts need to focus.

The Search Engine Rank Report

The search engine rank report allows you to track the rank of your website for phrases of your choice. It is easy to get started. All you have to do is provide your website address and the phrases you want to view your ranks in. Within 24 hours you will have a report that provides you with ranks that were retrieved by the service.

In the rank report you will see your ranks in Google, Bing and Yahoo. The results can be customized for a location. And the report give you a value on the frequency that your target phrase is searched. This element can be very valuable in determining where to invest time in your SEO efforts.

Time Adds Detail

Over time your report will keep records of your ranks. Your latest report is the day before. And you can check results any day prior to that, back to the day you started the service. It also has many options for viewing where valuable comparisons can be made. The report will show you movements made in your ranks over the long term. You can set the report to show your changes in ranks over a single day, seven days, thirty days or from the time you began the service. This can prove to be very valuable in the evaluation of SEO personnel or SEO services.

Ranks will likely change daily. The daily changes evolve into movement over the long term. Those long term changes will indicate the effectiveness of your SEO efforts. The changes in your competitors’ ranks can give you an idea of what kind of successes they are having and what phrases they are targeting.

Search engine rank report compares ranks on diffenent dates.

Track Your Ranks and Competitors’ Ranks

The reports can go beyond showing a business where their site ranks. It can be used to monitor other sites. Businesses can get search engine ranking reports to monitor their ranks and the ranks of their competitors. They can use those reports to track their sites and track their competitors’ sites over time. Comparing your SEO successes to those of your competitors can give you an advantage and generate some ideas for new opportunities.

Search engine rank reports for two competing businesses.

In the example above, a stone company has found a market segment in an area that it had discounted in the past. The phrases “pet grave marker” and “stone pet memorial” are searched more often then was realized. This created an opportunity. So the company targeted these phrases and began to cater to this market.

Check Behind Your SEO Services

If you already employ an SEO service, then you should still consider tracking your search engine ranks to keep the contractor in check. SEO services have incentive to show you good results. The questions is: “Are they being honest?” With your own rank report you can  find out if they are.

We offer results that can be viewed on the day of your choice. If you get data from your SEO service for a particular day, then you can go to our report and retrieve the data for that date. You can compare those results with the results your SEO service presents.

SEO for Business Websites is Long Term

Small businesses need to keep a close eye on their ranks. The reports we provide will keep a history of results from the day you begin the service. Dependable search engine rank reports allow you to track their search engine ranks over the long term. And they allow you to evaluate your SEO services for your business’s website.

Get started on your reports today. If you want to give it a try then sign up for a free report. We will let you use this for a limited time. You will get to see where your site ranks and get some ideas on what needs improvement. You can see how your ranks change daily. If you decide that SEO for business is in your interest, then we will be available to help you.

Web Content Selection

Web Content Selection

Content is King

In January of 1996 Bill Gates, a co-founder of Microsoft, wrote an essay that holds true today, just in a slightly different context. The “Content is King” essay referred to the process of selling information over the Internet.  In 1996 less than one percent of the world population was using the Internet. The essay was written before most people knew anything about the web.

What is Web Content?

Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations.

Wikipedia

website content examples

A business has many options in the type of content it can present on the web.  The two primary elements of web content are text and media. We all know what text is. Media includes several elements. Those are images, video, animation and sound.

In creating web content, text is the first thing most of us think about. But, the phrase “a picture is worth a thousand words” rings as true on the web as anywhere. And the presentation of a quality video can raise a presentation to another paradigm.

Today, on the web, the impact of animation and sound can be very good or very bad. Poor animation can simply be ugly. Unexpected sound can catch visitors off guard and simply piss them off. Be extra careful when using these mediums for your web content.

Web Content Management

Content is king, especially on a website. A beautifully designed website is inviting to new visitors. But, quality content is what gets them to stay on the website and, in most cases, come back repeatedly.

Business Website Content

Content is the key element that makes a business website. It needs to be created thoughtfully and carefully through effective web content management.

Businesses need to update the content of their websites on a regular basis. Old content carries a range of liabilities. It chases away regular visitors to your site. It sends harmful signals to the search engines. And it brings your commitment into question. Updated content can be enticing and encourages them to visit in the future.

Blog Content

Blogs run on a timeline. Content is updated in younger blog posts. Older posts serve as a record of the past and don’t always need to be updated, especially if newer posts update content that is outdated on older posts. Creating a link from the older post to the newer one with a little explanation of the changes helps visitors and has a positive impact on your search engine ranks.

Republishing is another option for older posts. But, they need to be updated and the post should reveal that it is an update. Blog content that is no longer relevant, or out of date, should be deleted and/or replaced when republishing.

Selling Website Content

Many people consider “selling content” as selling a subscription to a blog or selling ad space on a blog. Gates predicted in his 1996 essay that this type of content provider could “expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions.”

He went on to predict:

In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information.

-Bill Gates

Today, that “initial message” comes in the form of the title and description of the website. These are the first things a searcher sees when they get results in the search engines. If their content quality attracts the attention, then the visitor will click through to the site. Next come the quality of the websites first headlines and text. Their quality determines whether the visitor scrolls further on the web page. Then the quality of the web page determines whether the visitor goes to additional pages.

deck of cards stacked up

As you can see website content can break down at many points. Quality web content management helps avoid this.

Contact us if you need help with your web content.