Social Media Management

Social Media Management

Social Media Management Services

Facebook, Twitter, Instagram, YouTube and other social media are impacting businesses more than they ever have. And smart businesses are using these web assets to effectively improve their companies. While some hire expert employees, others turn the duties over to social media management services.

Today more and more businesses are using social media to reach their existing clients and to reach out to potential clients. The management of social media is becoming a bigger job. More businesses are hiring social media management services to do the work for them.

Creating a Social Media Plan

The first thing a social media manager needs to do is create long term plan. Setting goals and creating budgets is all a part of the process. Next comes the content strategy. To reach desired goals, the content needs to be posted that will meet those goals. A social media management company will create a system for the flow of content from its creation to its posting.

Planning Posts

Posting on social media needs to be carefully planned. The manager can use the long term plan to create a flow of posts that will be posted on a schedule. These postings can be automated through valuable tools like Hootsuite. Automated posting creates more time to focus on other company media management duties.

Keeping A Check On Posts

Social media venues need to be monitored. Someone needs to check for negative comments. And they need to reply to those comments. Ideally, there will be many more positive responses than negative. Those followers also need to be nurtured to insure future activity.


Keeping A Check On Comments

Just posting on your social media is not enough. Your social media assets need to be monitored for post responses. Most responses are normally positive. Although, there can be a range of negative comments.

Positive Comments

Businesses need to reply with at least a “Thank You!” to positive comments they receive in their social media. It encourages other positive comments. Don’t go overboard in correspondence with these posts. They can appear to be orchestrated and that will have a negative impact on your overall standing with visitors.

Negative Comments

Negative replies to your social media need to be attended to quickly. While they are a pain, they can become a resource of incredible value. This is where you learn about the shortcomings of your business. And you normally get those views from your clients.

Rude Comments

On occasions you are going to get comments that are just rude. The reasons for these can be many. But in most cases this is due to an individual with a personality problem. A simple comment like “I’m sorry your feel that way” shows other visitors that you at least paid attention to the comment. But it may encourage another rude comment from the subject. So no reply may be the best way to go. This is a judgement call.

Receiving Suggestions

Customers and visitors can provide an incredible benefit to a company through social media. That comes through suggestions and constructive criticism. That’s where the person monitoring the activity can be of value. The social media content manager will filter the incoming information and present it to upper management. Ideally, upper management will use the data to improve their goods and services.

Social Media Management Company

Small businesses often don’t have the resources to keep up with their social media the way they should and their lack of experience causes them to spend more time than is necessary to make posts and respond to comments. They should consider using a social media management company. These companies provide services that save time and create quality social media content. Their professionals have the experience necessary to deal with most negative comments. And they know which comments need to be forwarded to the business’s management. A social media management company can also train your staff to use social media more efficiently.

Website Management Services

Website Management Services

Does Your Business’s Website Need a Manager?

Small business owners and managers have plenty to do. And a large number of them put their websites on the back burner after their sites are online. A neglected website loses value quickly. A well managed website will keep the content and the functions of the site up to date and working smoothly. That management will help a site maintain its value.

There are three basic areas that need to be manged in a website. First, a site needs content updated on a regular basis. Second, a site needs to have it’s structure reviewed and updated. Third, a site needs a back end review of things like its domain, hosting and email setup to make sure that services are renewed on schedule.

Websites need to manage content, structure and the back end.

Keeping a website up to date for most small websites is not costly. It just requires a little discipline. Many smaller businesses only need to make a change once or twice a month. This job is normally turned over to someone who has little experience in web work and doesn’t have the time to learn it. This lack of experience can hinder the performance of the site.

We can help by managing your website’s content for you. We will develop a plan and a schedule for updates. We will also review the back end of your website operations.

Content Updates

Content is one of the primary items a website manager needs to update regularly. The frequency of updates will vary for different businesses based on what goes on in their markets. Those that update frequently are often able to stick to a schedule and keep content up to date. Those that don’t find it harder to stick to a schedule. This is where we can help. When we manage your content we will make sure it is updated on schedule.

Determining When to Update

Businesses need to create a program for content updates. For some businesses an update every couple of weeks is ample. For others, they should make daily modifications. This factor is determined by their markets.

A business that is selling heating and cooling services in a small community is likely to have just a couple of competitors. And you wouldn’t expect those competitors to be updating their sites very often. Reviewing the site and posting up to date content every other week will help keep this site fresh and well ranked in the search engines.

A business that is selling cars in a big city needs to update their site daily. Maybe several times a day. Why? Because their competitors are doing exactly that. Car buyers are likely to be looking for cars for several days in a row. And they are looking for new material on the websites. When visitors find nothing new, they probably won’t be back to check the site again. This will cause their site ranks to fall. And dropping behind competitors will have a negative impact on their site’s traffic.

Customizing a Plan for Content

Our website management services will include a plan designed to keep your site updated on a regular basis. We will take a look at your market and your competitors and develop a plan that will work for your business.

Review the Website Structure

Businesses need to review their entire websites on a regular basis. Even those that make daily content modifications tend to forget about back pages. For that car dealership, someone needs to review the entire site on a seasonal basis to insure that a special promotion is not out of date. It doesn’t look too good when a visitor finds an offer on a website that is no longer available.

Review the structure of a website

Comparing to Competitors

In your website review you need to also review the websites of your competitors. Doing so will keep you from getting behind on any new elements in your market. And it will keep you in close competition with others in that market.

Back End Review

There are businesses out there that have posted their sites and practically forgotten about them. That is until someone calls them and wants to sell their domain back to them after it has expired. Forgetting to keep updated contact information on your domain provider or hosting service can cause sudden problems that can be very hard to overcome. A schedule needs to be developed to keep a regular check on those functions.

Are You One Of Those Who Forgot?

Too many small businesses today have put their websites up and forgotten about them. If you are one of those, then now is the time to develop a plan for getting your site active again.

Make Us Your Website Manager

If you find it hard to create a plan for updating your website or for sticking to a plan, then we will be happy to help you. We will review your site, review your market and review your options. Our services range from designing a plan that you keep in-house to creating and managing a plan for you.

Contact us and we can help you develop a plan to manage your site effectively. We can schedule regular content updates, make scheduled site reviews and keep a check on your site’s back end.

Small Website vs. No Website

Small Website vs. No Website

Single Page Websites Are Super Affordable

Have you ever backed out of building a website because of the cost? If so, did you ever consider a simple single page website? It could have benefits for your business that far out weigh the costs.

Our Starter Websites Are Low Cost

We have created super small single page websites for several businesses. These sites can be found in the search engines, they expand the calling card credibility and they can be created for as little as $100. This is a low cost investment that small businesses can afford.

The Option for Website Growth

We promote these websites because most of our clients expand their sites over time. Their sites become more valuable to them and they become more valuable to us. The reason they do is because their sites proved their worth and the clients were certain that additional pages would pay for themselves. This has been a wonderful tool for getting doubtful business owners to have confidence in the web.

Placement In The Search Engines

There are a large number of small businesses out there that have elaborate signage on their road vehicles and no websites. I make a note of those that I see and look for them on the search engines when I get to my office. If you type in the company name and it has a unique name or word combination in it, then you will likely find the business. If you type in the product or service they offer, and they don’t have a website, then you will only find the websites of their competitors. The people who type in that company name are going to be the only ones who find it. And they already know about that business.

Mobile website search screen

Most businesses need to be found by potential customers who don’t already know about them. A small website in a local market can be found when searchers type in the product or service. A business with no website is much less likely to be found by that searcher.

Business Website in mobile searches

A Single Page Website Is Better Than Nothing

Any website will get more exposure than no website. You just need a couple of attractive photos and some text that clearly describes your products and services. Those can be posted on a single page website that is very affordable. And that website can be very valuable to a small business.

We have a client that only posts their logo, their phone numbers and their email addresses:

The mobile view of a single page website.

This client operates in a small town. And their single page website has value. Almost everyone in the market area knows them. People search for them on their mobile devices. The business simply created a contact page and that is all they post on the web. Their site will be found when searchers type in their company name or when searchers type in their services.

In the past, this small business depended on the local phone book and the yellow pages. But who uses that anymore? Today they look for it on their mobile device.

A single page website like this one is very affordable. And it can be expanded to a larger website in the future.

Calling Card Credibility

Another advantage of any website is that it extends the value of a calling card. A card with a web address gives the feel of credibility. Potential clients that receive the card get the impression that the business is well established.

The Established Business

The feeling of an established business wins favor over the business that does not give that feeling. I’m sure you are like me in that you have chosen a company because of their longevity. Customers that see a website can get most of the information they are looking for on that page. And the fact that they see that site adds some feeling of longevity to the business.

You Work Your Business, We’ll Handle The Web

If you don’t have a site and want to consider a single page website, then give us a call and mention this blog post. We can handle every aspect of it for you. Many small businesses have very few employees. They can’t afford to hire a website designer. And they are not always able to hire an employee with required job skills for their business and web design skills, no matter how simple they are. That’s where we come in.

Our professionals are available to design and manage your website whenever you need us. We are just a phone call, an email or a text message away. Text modifications and changing images can be made within a matter of hours of receiving the request. Additional pages can be placed on the site in a matter of days. Larger projects are worked into a timeline. We will give you the benefits of hiring a web design professional at a fraction of the cost.