Social media allows individuals to create, share and exchange information and ideas in networks on the Internet. Small businesses are using a wide range of social media tools to interact with their target markets. Our services include the setup of social media for small businesses. We also offer management services.
Once you decide to use social media, you need to dedicate resources to it. The primary resource is time. Someone needs to be assigned the responsibility of monitoring and updating social media activity. We will show you how to do this in-house or we will set up a program to manage it for you. We can also incorporate this into the management of your website. Your site and your social media working together can enhance desired traffic.
The two primary messaging services are Facebook and Twitter. These can be incorporated with your blog sites to post a single message to multiple outlets. Different clients use different social media tools. Your social media infrastructure needs to reach the most people cost effectively.
YouTube creates great opportunities for web marketing. It stands alone in the social media world. Businesses use this social media tool to promote their products, educate customers on how to use their products and even entertain their target audience. For a great example, go to YouTube and search out any of the Blendtec videos.
There are a vast number of other social media resources. Linked-In allows businesses to connect with other businesses. Instagram or Tumblr can share pictures and videos. Pinterest works as a digital bulletin board. And many other social media resources are available. We will help you decide that social media tools work best for your business.
Word of mouth has been one of the best promotional techniques in business ever. Social media is today's word of mouth. Most businesses use social media to market their goods and services. But they also use it to learn what people in the market place are saying about their business.
Social media is used as a customer service tool by a large number of businesses. Blogs can be used to connect a business's customers and allow interaction that can promote the use of a product and thereby improve customer satisfaction.
Social media can be used to get input from your customers. One of the best sources of new ideas for your products is you existing customer base. Their hands on experience generates questions and concerns about existing products. Proper use of this information can be used in making modifications to future products.